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Keyword Research – Four Key Criteria For Selecting "Money" Keywords

Keyword research is absolutely essential to the success of any website because keywords are what people use to find websites and are what search engines use as the basis for their rankings. Good keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the search engine cellars.

Since search engine visibility is a key factor in attracting targeted search referral traffic, the higher you rank, the more traffic your website will receive. Clearly, keyword research pays off.

In order to ensure you get the most out of your keyword research – and, in so doing, increase the volume of targeted traffic to your website – make sure that the keywords your research identifies meet the following four key criteria (work through them in the order in which they appear):

1. Relevance

Your keyword research time and effort must focus on identifying keywords that are relevant to your niche because relevance is critical to both search engine rankings and to the satisfaction of your end users (which, in turn, is obviously good for conversions).

If the overall theme of your website or blog focused on golf, you won’t be doing yourself any favours if you target keywords that are not related to golf.

2. Probability to Convert

Your keyword research time and effort needs to ensure that the keywords you target are used by people who are highly motivated to take some form of action:

  • Click on a link
  • Download a report
  • Subscribe to a list or a fee
  • Request more information
  • Call or visit your business
  • Buy something online

As a rule, research has found that “long-tail” keywords – keyword phrases that consist of two, three or more keywords – tend to lead to higher conversion rates. The reason is simple: long-tail keywords are more specific than single-word keywords and often reveal a “probability to convert.”

For example, a long-tail keyword phrase such as “download free keyword research software” is obviously more likely to lead to a conversion than a shorter keyword phrase such as “keyword research.”

So even though search volume for long-tail keywords/phrases is lower than for more general keywords/phrases, people using them in their search queries are generally motivated to take action.

3. Search Volume

Unless, for some reason, you don’t want or need an audience for your website or blog, your keyword research time and effort must focus on identifying keywords that have a satisfactory number of people using them in their search queries every month (what constitutes “a satisfactory number of people” is, of course, up to the individual and depends on his/her objectives).

To determine raw monthly search volumes for the keywords you’re researching, head on over to Google’s Keyword Selection Tool and do the following:

  • Specify the country or territory you’re targeting
  • Select a language
  • Enter the keywords you’re researching
  • Enter the Captcha
  • Click on the “get keyword ideas” button

After Google serves up the initial results, you’ll want to narrow the keyword ideas by specifying “phrase match” for match type because it will produce a much more useful number – for our purposes – than the default “broad match.”

Eliminate any keywords whose “phrase match” search volume falls well below the “satisfactory number of people” your keyword research says you need.

4. “Rankability”

The final criterion your keyword research must focus on is whether or not there is a reasonable probability that you can achieve a high ranking for the keywords you’re planning to target because the only way you’ll attract search referral traffic is if you rank at or near the top of the search results. Period.

While there are some fairly advanced ways to determine the “rankability” of the keywords you’re researching, in the interest of simplicity we’re going to go with a quick-and-dirty method that many people commonly rely upon: the number of other web pages that are “competing” for the same keywords that you’re researching. To do this,

  • Navigate your browser to Google’s homepage
  • Enter one of the keywords you’re researching into the query bar (make sure you do a “phrase match” search by enclosing the keyword in quotes)
  • Click on the search button

If the total number of “competing” web pages – which will be displayed just below the query bar on the search results page – is less than 30,000, you’ve got a good chance of being able to capture a top ranking for the keyword for which you ran the search (it goes without saying that the lower the number of competing web pages, the better your chances are of achieving a top ranking for a particular keyword).

While this level of keyword research may require you to invest more time and effort than you’re used to, your investment will pay off in the form of consistently higher search engine rankings for popular keywords that are used by people who are generally more motivated than most to take some kind of action after their search leads them to your website.

 

The Best Keyword Research Tools


2009-08_wordtracker1[1]

Finding the best keyword research tool depends in part on what you intend to use if for. By this I mean are you generally using paid or unpaid marketing techniques? For example if you are using Google AdWords for your marketing strategy naturally you will be using the assortment of Google tools to set up your campaigns. This includes the Google Keyword Tool, the Traffic Estimator, The Adplanner and Google Editor. If you are using optimization or other unpaid strategies to develop your keywords there are a number of other tools which should be used to uncover the search and competition statistics of the keyword.

The Google Keyword tool is a good place to start regardless if you are using paid or unpaid traffic techniques. It provides a vast and totally free list of keywords with global search volume (the key metric to start with). From this list you want to develop keywords that adequately target your niche as well as offer modest competition for your selected strategy. For unpaid strategies such as optimization you want to examine the competitors for the top ten Google listings for each keyword. Will you be able to rank in the top ten for your selected keyword? This is the question you have to answer before you can choose a keyword to focus on.

One of the best keyword research tools for the optimization strategy is Traffic Travis. It has an excellent free version and easily gives you an assessment of the difficulty of ranking for a particular keyword. Now this is one of the new breed of tools, which includes Market Samurai and Keyword Elite among others that offer a complete exam of the potential competitor sites for your selected keyword. These tools zero in on backlinks, PR, and on page optimization to give you complete assessment of your prospects of getting onto the first page results. However, Traffic Travis, besides being free, removes most of the grunt work of assessing PR, searches and backlinks. It simply tells you, in the optimization module, if the search term is easy or hard to rank for. So it is a winner for ease of use.

Now for paid traffic you have a different set of tools in some cases. Many of these tools are free up to a point. The best keyword research tool for paid traffic is arguably Keyword Spy, with Spy fu a close second. Keyword Spy can give you stats on up to about fifteen words free and then you have to pay a subscription fee. However, the cost is worth it as you can peer into the campaigns of AdWords competitors for every paid keyword you choose. Keyword Elite is a relatively new program which is different than the others because there is no subscription fee, only a one time purchase. I find this very attractive for the new marketer. Keyword Elite generally pulls the same AdWords statistics as the others so you do not lose much in the analysis.

Finally SpyFu maybe the best keyword tool of all since it combines a broad array of statistics for both unpaid and paid traffic. It even has a very short term subscription plan, as does Wordtracker, so that you can use if for a day or two at less cost. Most of the tools mentioned have some degree of free options and you can do complete research using just that, even if you need to do more drilling into each keyword to get a complete list.

 

Keyword Research – The 3 Types Of Search Criteria

Google Keyword Tool
Keyword research is the art and science of finding the most highly profitable and highly targeted keywords that allow marketers to achieve higher rankings in the search engines. When conducting keyword research, there is a certain formula that you should use in order to find the best keywords for your niche or industry. In this article, I’m going to break down keywords into their most basic form and identify the 3 different types of search criteria.

Broad – Broad search results are the most common type of results when it comes to keyword research. Whenever you use a search engine like Google or Bing, and you type in a word or a phrase into the search bar, the results that you get back are ‘broad’ search results. These search results include any variation of a phrase or word. Broad search results will generate the largest number of results, but they are by far the least targeted results.

For instance, let’s use the term ‘tree’. If you type tree into the search bar, you will get every result with the word tree in it. It could be pine tree, cutting trees, I have a tree in my backyard, christmas tree, burnt tree, etc. There’s virtually countless variations of the word tree, and as you can see, they results aren’t targeted at all.

Phrase – Phrase search results are right in the middle. They can be pretty specific but they can be not targeted either. The main idea of phrase search results is that the words that are together must be stay together, no matter the search results. Since it’s a phrase, it would have to be at least two words for this to make sense.

For instance, lets use the term ‘cat toys’. As long as the phrase cat toys stays intact, there can be words before or after the phrase. You could have results like white cat toys, cat toys for sale, rubber cat toys, etc. I think you get the idea. You can see they are more targeted than the broad search results, but not as specific as the next search criteria.

Exact – Exact phrase results are exactly what they sound like… they have to be exactly matching the search term. If the term was ‘deep sea fishing equipment’, someone would have to type in deep sea fishing equipment for the exact search results to come back. As you can imagine, you get the least results this way, but you do get the most targeted search terms possible.

If you were entering a market or niche, it would be advisable to find the exact search phrases for your industry or niche and build your website or create your content around those words. Why, because it’s usually easier to achieve higher search engine rankings with these types of keywords versus any other types.

Source by GT Allen

How the Free Google External Keyword Tool Changed Keyword Research

Google has just upgraded the AdWords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Until now most internet and affiliate marketers will have used paid keyword research tools such as Wordtracker, Keyword Discovery, Wordze and Keyword Elite to find the keyword phrases that internet users are searching for. However these tools only gather information on a very small fraction of the actual searches performed. Google on the other hand has direct access to a massive number of real searches in comparison.

These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.

The Google AdWords external keyword tool has changed all this as it now displays key phrase search volumes that are not calculated, but which are taken directly from real search volume data gathered by Google from their own search engine. Now anyone performing keyword research can get all the data they need directly from Google, which will be much more accurate than that provided by the paid keyword research services.

The best part of this news is that Google now provides all this new information for free. Although the external keyword tool is provided for affiliate marketers using AdWords to promote products and services, it is available free to everyone. If you know the link URL then you can use this tool for free.

Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.

The other fact that is important to remember is that there is also a free version of this for each geographic country location, such as the UK or Australia, so keyword search volumes are now also available for country specific keyword research. So for UK keyword research, the Google external AdWords keyword tool is now the best keyword research software currently available.

This is extremely useful as the paid keyword research tools are not good at providing this localized information and remember again that it is free!



Source by Dave Joa

Do You Know How To Do Keyword Research For Articles?

Writing and syndicating articles is a powerful way of broadcasting your message to a larger audience than you’d usually get on your website. A helpful article can be the turning point in convincing a new prospect to seek your advice, join your newsletter, or buy from you. By making good usage of the author resource box, writers can also create links to their website, feeding the search engines and improving their website’s ranking.

 

However, with over 10,000 articles posted per hour throughout the major article directories, how can you get yours to stand out from the masses? The answer is performing effective keyword research, so you feed the searchers exactly what they are looking for – and nobody else’s has supplied yet.

 

When researching for keywords, your best friend is Google search. No fancy softwares, no advanced techniques, no time wasted. Of course, you may want to go that route, and look for services such as Wordtracker, KeywordElite, or Spyfu, and those work beautifully, but I suggest an alternative route.

 

Since article marketing is a numbers strategy, meaning a single article will hardly make a difference, the less time you spend researching means you have more time to actually write.

 

So use Google search to determine first: a generic search, with millions of results. For example, lets say you’re selling drills, so you look up “best drills”. Write down what are the most repeated keywords on the top 10 pages.

Then, refine your search to be a little more specific, and include some of those keywords, for example: “best dewalt drills”, and you write down which terms repeated in this second search.

 

With these two simple searches, you’ve found an initial list that would relate directly to a drill-related search. But we’re going deeper, to guarantee exposure to your article. Research “best dewalt cordless drill” or “best dewalt drill for home use”. You should notice that those terms have random results, not specifically related to our keywords.

 

That’s when you’ve accomplished a successful keyword research for your article. Include those hot keywords on your article’s title and body, and submit it to one or two directories, changing 50-60% of the content before reposting, and you should see your articles right on the top results in about a week.

 

P.S – Article titles with statements are less powerful than those with questions. So, modify your keyword research to fit in a qualifying question, such as “Looking for the best Dewalt drill for home use?” Or “Do you know which Dewalt drill is best for home use?” Just make sure you answer the question on your first paragraph.



Source by Leonardo Saraceni

Google PageRank – What is PageRank and Why Should I Care?

PageRank is a system for analyzing and comparing website links used by the Google search engine. A website’s Google PageRank (PR) is a numerical value from 1 to 10 which represents the quantity and quality of links pointing at it from other websites. Basically, Google is assigning a website a score out of 10 for its “link popularity”. No one outside of Google can explain precisely how PageRank is calculated, but it involves comparing a site’s inbound links, outbound links, and the in and outbound links of the sites it shares links with. PageRank (named after Google co-founder Larry Page), is one of several parts of Google’s search algorithm which determines what rises to the top of search query results. Websites with a higher PageRank score will often come up higher and more frequently in Google’s organic search results, though a high PR doesn’t necessarily mean high rankings – and it’s certainly possible to get to the top of the search results with a low PageRank.

The more high quality incoming links, the higher the PageRank number. For example, CNN.com has a PR of 10 and YouTube.com has a PR of 9. Every time someone’s blog links to a CNN news story, or a YouTube clip, it’s counted by Google as a positive “vote” for the site. Meaning it’s a positive affirmation that the website is valid and useful, and something Google would feel comfortable displaying as a search result. Hundreds of thousands of “votes” for CNN and YouTube earned them their high PR numbers. However, the biggest impact on a site’s PageRank score comes from links from other websites with high PR scores. So, a CNN or MSNBC (PR 8) story including a link to YouTube.com would have a bigger and more positive impact on YouTube’s page rank than hundreds (maybe even thousands) of links from low PR blogs. A link to a much more small time website, say, a small business with a PageRank of 4, from a big PR player like MSNBC would have the same big impact. Probably enough of an impact to increase the small business’s PageRank, while three dozen blog links may not even push it up by a hair.

If you have a website and are trying to increase the number of links pointing at it, PageRank is one of the things you should keep in mind when researching and networking. It’s certainly not the only factor to consider, but if all the links to your website are coming from websites with a PR of 1 or 2, you’ll find it hard to increase your own score. Many low quality links (like those from known Link Farms or Link Exchange programs) are filtered out by Google and not counted towards a site’s PR score. In fact, an over abundance of low or poor quality links can actually bring a website’s PageRank score down significantly. Quality far, far outweighs quantity within their page ranking system.

The easiest way to check a website’s PageRank is to install the Google Toolbar, which will display the PR of every site you visit. There are also a variety of online tools that will check a website’s page rank for you. A PageRank of zero usually means a website is fairly new and has not yet been fully evaluated, though it can mean the site in question is currently incurring some kind of penalty from Google and is being filtered out of search results.

All search engines use link popularity as part of their website ranking algorithms, but PageRank is exclusive to Google, so a high or low PR will have no effect on how well a website fares at Yahoo, Bing or any other search engine.

Learn more about Google PageRank and why it’s important to your website.



Source by Christopher C Ward

Search Engine Optimization Copywriting – Optimization Tips – Tricks

Search Engine Optimization is the best way to receive long-term free traffic. Although Search Engine Optimization encompasses a large array of attributes, content is king.

Not only is copyright used to keep visitors interested, but it is used to gain exposure in search engines. First, lets look at how to find keywords.

  1. Check your stats.
  2. Use NicheBot, Google suggestions, Overture. Google AdWords tool.
  3. Use Google trends and Google sets.

Now that you have your keywords, you can easily use them in your copy.

Often there is talk amongst the Search Engine Optimization community about what keyword density sounds best. The fact is, no one truly knows. But what we do know is that over-saturated keywords send off a red flag and lead to penalties. The general rule of thumb is to keep your copy sounding natural, but if you need a number shoot for 2-3%.

Optimizing Tips

  1. Optimize your images. Use the alt and title attributes to describe the image. Generally, alt attributes should be 8 or fewer words. Title attributes may be longer and more descriptive. Also optimize the text around the image–this is used for image searches.
  2. Use strong/b/i/em. Don’t just use them as eye stoppers, but use them to highlight keywords.
  3. Link to related articles. Link to other related pages on your site (be sure to use keywords as the anchor text). This will not only spread the link juice, but will also help both pages with the anchor text optimization (and give your visitors more pages to read).
  4. Use header tags. Headers are one of the most important aspects of on-page Search Engine Optimization. Use your keywords. Also, don’t forget to use h2 and h3 along with the h1 tag. Use these instead of strong or em to divide your pages into sections.
  5. Use keywords in the beginning of paragraphs. Search engines tend to give more value to words at the beginning of paragraphs (and the top and bottom of pages). Use your keywords in the first sentence of your articles for best Search Engine Optimization value.

If you wish to receive long-term traffic, using Search Engine Optimization in your copy is just one of the many optimization techniques to help you get there.



Source by Gary R. Hess

Duplicate Content Advice From an Online Search Consultant

It does not take an Online Search consultant to know about the on going issues with duplicate content. Everybody should be well aware that the major search engines love unique content. Search engine filters were brought into place by the major search engines and ever since it has become something of a harmful topic.

The problem arises when you do not understand what duplicate content is as it means more than an identical page on your site. I have been an Online Search consultant for 3 years and at least 30 percent of my clients have had issues with duplicate content so it seems not everyone is aware of the concept.

In its basic terms duplicate content means any page on or off your site that is identical or similar in content. It does not have to be identical as long as it is appreciably similar. There are harmful types of duplicate content and harmless. Harmless types of content include discussion forums, product pages and print only pages. The harmful types of duplicate content are those specifically designed to manipulate search engines and confuse indexing.

This is why big search engines such as Google hate duplicate content, they want to give you the most relevant content at the top of their SERPs, but which pages do they use if there are 100 pages that are identical or similar. It is for this reason filters are used, if your page is identical to another page either on your site or else where on the web, it will simply index the page with the most authority.

There are some simple things to avoid in order to prevent search engine penalties. Do not steal content, as well as an obvious Online Search effect you could also find yourself in trouble with copyright laws. Check for scrapers, these are people who are using content from your site to populate pages on their own. A good tool to use is copyscape. If you find anyone copying your content email the webmaster and ask them to remove it and also file a complaint with Google, Yahoo and MSN.

If you run more than one site based on a single theme ensure you create distinct content, this also applies if you have identical sites in different countries. If you run an affiliate site or online store, try to create unique reviews and product information, this will prevent your content becoming mingled with other product specs on the web

As an Online Search consultant duplicate content is one of the first things to consider when deciding the file structure of your site. If you follow the above advice and make a real effort to produce unique content you are very unlikely to be penalised by the major search engines.



Source by Tom Greaves

Search Engines Detect and Penalize Plagiarism

It is a good thing that search engines detect plagiarism. I am not sure how they sort out various versions of articles or articles that quote other articles, but without some protection against plagiarism there would be very little incentive for originality in adding content to any website looking for optimization.

Websites that are found to plagiarize are penalized to one extent or another. Search engines try to discount plagiarized material – and this can result in drops in SERPs or even banning in some instances from search results.

To what extent the plagiarizing is very important. Websites where content is copied and pasted verbatim from one site to another are usually more apt to suffer the major problems in optimization. There is speculation that even partial plagiarism, where one paragraph or a few sentences are copied is seen by search engines as plagiarism. Considering that there may 400 variations of articles on some given topics, it’s a wonder that penalties for plagiarism aren’t even more prevalent. This means that you could inadvertently express an idea in the same succinct wording as someone else and receive a penalty.

From the standpoint of the search engine’s design, content is a major factor in a website’s success in optimization. Since millions of websites are adding content as fast as possible there is almost a certainty that plagiarism continues, in part created by a normal response to the search engine design.

Content writers need some guidelines to stay out of the penalty box. These are some guidelines – only rules of thumb, and certainly not a bottom line on all content contingencies:

Make sure all the people who write content for you use their own original articles as much as possible. Whether you are the sole writer or you hire a team of writers, this is the best practice. You should have your writers spot checked for originality, by yourself or one another.

When writing of completely unique material is not possible, then try these alternatives. This kind of situation may also be a part of submitting any particular content to multiple websites – and you do not want to be penalized.

Make absolutely sure that you create a real and different variation from the original for each of the websites that you will submit to. It is best to rewrite, reword, rephrase each sentence. You should at least use synonyms, vary verb tenses, reorder sentence structure if possible.

You can and should alter any sequencing in lists or time related events or outlining generally – as the meaning of your content may permit. You can even merge or subdivide paragraphs. Using a smaller synopsized version of the original can also help when secondary submissions or uses do not demand a full or exhaustive version. You can shift viewpoints, change to a questioning rather than exclamatory voice, use humorous or poetic characters in your language, etc.

Another way to check whether your content resembles or matches other content is to visit a spell checker website. One of these is named Article checker and is found at http://www.articlechecker.com/ This

is one more way to avoid penalty. There are some other articles for this at:

  • Web Templates Blog


  • Source by Arthur L Browning

    6 Eѕѕеntіаl SEO Strаtеgіеѕ tо Inсоrроrаtе in 2016

    SEO іѕ really іmроrtаnt іf уоu аrе іntо іntеrnеt marketing. Mаnу whо run their businesses оnlіnе don’t knоw hоw tо use this tооl and those who аrе knоwlеdgеаblе, аlѕо ѕtumblе аt tіmеѕ in еxесutіng their SEO ѕtrаtеgіеѕ tо gеt dеѕіrеd rеѕultѕ. Pорulаr search еngіnеѕ lіkе Gооglе uѕе соmрlеx аlgоrіthmѕ and numerous rаnkіng factors in dеtеrmіnіng thе mоѕt rеlеvаnt websites fоr раrtісulаr ѕеаrсh terms. Thе hаrdеѕt раrt іѕ tо create content fоr уоur wеbѕіtе to орtіmіzе іtѕ rаnkіngѕ. For this you have tо рrіmаrіlу rеlу оn expert SEO ѕеrvісеѕ.

    Hеrе are some ways уоu can аdорt as уоur SEO ѕtrаtеgіеѕ fоr 2016:

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    As thе name ѕuggеѕtѕ, аn influencer is one whо would influence реорlе. In оthеr words, tо hаvе аn influencer fоr уоur website wоuld mеаn more реорlе would lіnk tо your ѕіtе, ѕhаrе your blоgѕ аnd earn thе trust оf уоur wеbѕіtе vіѕіtоrѕ. It is bеѕt tо hаvе ѕоmеоnе who іѕ a ѕubjесt-mаttеr expert, fаmіlіаr wіth thе content mаdе fоr уоur website аѕ your іnfluеnсеr.

    2. Adорt a соntеnt-mаrkеtіng ѕtrаtеgу

    Yоur соntеnt should аlwауѕ fосuѕ оn top kеуwоrdѕ. When the tіtlе or content contains the keywords, іt can rаnk bу itself on ѕеаrсh еngіnеѕ. Content ѕuсh as blogs, vіdеоѕ, rеѕеаrсh rероrtѕ, webinars, еtс сrеаtеd hеlрѕ іn еxраndіng уоur lіnkѕ оn thе internet. Generating lіnkѕ is vеrу hеlрful when your site gеtѕ lіnkеd tо other wеbѕіtеѕ аnd еаrnѕ ѕеvеrаl ѕhаrеѕ оn social media. Yоu ѕhоuld аlѕо generate new соntеnt оn a rеgulаr bаѕіѕ which wоuld mаkе уоur website арреаr аlіvе аnd active оn Google. This wоuld dеfіnіtеlу bооѕt уоur ranks on Gооglе.

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    Aраrt frоm thоѕе аlrеаdу mentioned, you ѕhоuld ѕераrаtеlу wоrk оn сrеаtіng backlinks for уоur pages. Yоu саn wrіtе for large рublісаtіоnѕ аnd соnduсt іnduѕtrу rеvіеwѕ. Yоu can take thе hеlр оf уоur SEO ѕеrvісеѕ to aid уоu in thе digital рublіс rеlаtіоnѕ domain.

    4. Mаkе уоur wеbѕіtе rеаdу fоr a mobile vеrѕіоn

    Google made a major uрdаtе іn 2015 knоwn аѕ ‘Mоbіlеgеddоn’. This meant the ѕіtеѕ whісh did nоt hаvе a mоbіlе version lost оut on Google rаnkіngѕ іn the mоbіlе search lіѕt. Fоr 2016, уоu ѕhоuld еуе fоr responsive dеѕіgn, mobile subdomain оr dуnаmіс serving- thе three еlіgіblе орtіоnѕ fоr a mоbіlе ѕіtе bу Google, аnd mаkе rеаdу thе mоbіlе vеrѕіоn оf уоur wеbѕіtе.

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    Thе ‘S’ іn HTTPS mеаnѕ ѕесurіtу and if your URL lеаdѕ wіth HTTPS, іt means that your wеbѕіtе іѕ ѕесurе. Google іѕ рuѕhіng hаrd fоr HTTPS, such thаt it is giving a ranking boost for ѕесurе sites. If уоur ѕіtе іѕn’t secure, 2016 is the tіmе tо dо it.

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    Sсhеmа.оrg іѕ a mаrkuр thаt you can рut іn thе соdе of your website. It аllоwѕ several things lіkе, tеllіng Google which іmаgе оn your site іѕ your lоgо, letting Google locate your rеvіеwѕ, videos, уоur company profile, etc.

    With these essential strategies уоu should nоw соnѕult уоur SEO еxреrt. Thеrе аrе many SEO companys tо come across, but араrt frоm thеіr expertise уоu ѕhоuld сhооѕе аffоrdаblе SEO ѕеrvісеѕ оn оffеr.

    2016 SEO Tips

    Wow, we’ve been busy and a little behind on updating the website  :)

    With аnоthеr уеаr bеhіnd uѕ аnd a ѕtаrt to a nеw year, соmраnіеѕ аrе looking аt what is the bеѕt SEO ѕеrvісеѕ they саn use to асhіеvе results іn 2016. 2016 guarantees to bе quite a dаuntіng time in terms of ѕеаrсh еngіnе орtіmіzаtіоn аnd anyone whо dоеѕn’t have a fіrm undеrѕtаndіng оf whаt іt іѕ and how іt works mау fіnd thеmѕеlvеѕ dropping іn rаnk and nоt achieving thе rеѕultѕ they wеrе hоріng to асhіеvе.

    2016 guarantees to change ѕеаrсh еngіnе орtіmіzаtіоn, ѕtееrіng соmраnіеѕ away from over stuffing kеуwоrdѕ аnd соnсеntrаtіng оn kеуwоrdѕ оnlу. Uр tо nоw companies hаvе mаnаgеd tо choose keywords thаt they believe thеіr сlіеntѕ will uѕе tо ѕеаrсh fоr products оr services that they provide. Thеу uѕе thеѕе kеуwоrdѕ іn everything thеу do and асhіеvе results.

    algorithmSеаrсh еngіnеѕ, еѕресіаllу ѕеаrсh engine gіаnt Google, аrе adding nеw аlgоrіthmѕ whісh іѕ fоrсіng companies tо incorporate vаrіоuѕ еlеmеntѕ tо their соntеnt tо ensure that thеіr сlіеntѕ hаvе thе bеѕt оnlіnе ѕеаrсh experience 2016 will іnсоrроrаtе thеѕе аlgоrіthmѕ, fосuѕіng оn thе futurе оf SEO to еnѕurе thаt сuѕtоmеrѕ always hаvе thе mоѕt enjoyable ѕеаrсh еxреrіеnсе.

    Thе best SEO ѕеrvісеѕ оffеrеd by іntеrnеt marketing specialists wіll including fосuѕіng on роѕt сlісk асtіvіtу tо identify demand аnd іntеrеѕt, rаthеr thаn rеlуіng оn kеуwоrdѕ аlоnе. Many companies uѕе kеуwоrdѕ to іdеntіfу how сlіеntѕ ѕеаrсh, but wіth thе nеw algorithms аnd trеndѕ, focusing on сlісk activity іѕ a mоrе еxасt science tо hеlр соmраnіеѕ іdеntіfу where thеу need tо focus their mаrkеtіng efforts аnd whаt wіll асhіеvе them thе rеѕultѕ thеу аrе lооkіng to асhіеvе nоw and іn thе futurе.

    Nоt еvеrуthіng will bе based around kеуwоrdѕ this coming year. Sеаrсh engine орtіmіzаtіоn is bесоmіng mоrе detailed and іt rеԛuіrеѕ ѕресіаlіѕt соmраnіеѕ tо еnѕurе rеѕultѕ аrе асhіеvеd. A соmраnу оwnеr who decides tо take оn thеіr оwn SEO саmраіgn іѕ оnlу gоіng tо fіnd themselves іn serious dіffісultу аѕ thеу try аnd mаnаgе thе nеw rulеѕ аnd rеgulаtіоnѕ, stay uр tо dаtе аnd still mоnіtоr their ѕuссеѕѕ аnd еffоrtѕ on a rеgulаr bаѕіѕ tо іdеntіfу whаt іѕ wоrkіng аnd whаt nееdѕ furthеr wоrk.

    Rеmеmbеr that thеѕе days a соmраnу dоеѕn’t оnlу соmреtе іn their local аrеа, as thеу dіd a numbеr оf уеаrѕ аgо. Nоw соmраnіеѕ соmреtе glоbаllу аgаіnѕt hundrеdѕ and thоuѕаndѕ of оthеr companies, аll trуіng to gеt thеіr ѕlісе of the pie and асhіеvе ѕuссеѕѕ, this іѕ whу іt’ѕ ѕо іmроrtаnt tо undеrѕtаnd whаt search еngіnе optimization еntаіlѕ аnd what you nееd tо do in thе соmіng уеаr to hеlр уоur buѕіnеѕѕ boost brаnd visibility.

    Thіѕ coming уеаr іѕ gоіng to fосuѕ on thе uѕеr experience, which wіll include fаѕt lоаdіng web pages аnd easy tо nаvіgаtе wеbѕіtеѕ. The focus wіll nоt be оn kеуwоrdѕ, but rаthеr hоw gооd thе uѕеr experience іѕ, еnаblіng ѕеаrсh еngіnеѕ tо rесоmmеnd companies wіth соmрlеtе соnfіdеnсе tо ensure thеіr clients hаvе the bеѕt ѕеаrсh еxреrіеnсе mоvіng fоrwаrd.

    Artісlеѕ wіll bе lоngеr аnd if уоu аrе lооkіng аt thе bеѕt SEO service for 2016 then you are gоіng tо wаnt to fосuѕ оn dеtаіlеd, іnfоrmаtіvе аnd longer articles thаt wіll provide your сlіеntѕ wіth іnѕіght аnd thе information thаt thеу аrе lооkіng fоr.

    Cоntеnt wіll nееd tо be іnfоrmаtіvе and nоt juѕt written fоr SEO рurроѕеѕ. Gооglе аnd оthеr ѕеаrсh engines  wіll bе looking fоr content that is rеlеvаnt, uр tо date and provides сuѕtоmеrѕ wіth vаluаblе insight.

    Websites will become mоrе mоbіlе fосuѕеd аѕ mоrе реорlе rеlу on their mоbіlе dеvісеѕ tо search fоr рrоduсtѕ аnd services. In аddіtіоn tо thіѕ, wеbѕіtеѕ wіll make use оf high ԛuаlіtу аnd unique photographs tо mаkе thеm stand оut аnd dominate thеіr соmреtіtоrѕ whіlе reaching thеіr selected аudіеnсе.

    Hat tip to the guys at Kansas City SEO Group for collaborating on this article.

    Benefits of Interactive Internet Advertising

    Benefits of Interactive Internet Advertising

    If you want something new for the purpose of promoting your business, then you should try interactive advertising. Put yourself in the shoes of your customers and imagine what you will like in this advert. Or if it is something interesting to watch what makes it so? With these questions freshly in your mind, you can formulate a strategy.

    Right content flow

    In the first place, what is search engine optimization?  Each day, most internet users use various search engines like Google, Yahoo and Bing to find some answers to some questions. And thousands or perhaps millions are likely to ask for services and goods that you sell. Therefore, you must have a way of making your business site visible when internet users search for queries that relate to your services and products. You can join an SEO group such as The Kansas City SEO Group or ask the content provider of your choice to create for you a content constant flow that is appropriate for your strategy. Remember that luring more visitors to your website is among the most important steps that you can take to realize instant benefits in your online business.

    The most crucial aspect of your SEO strategy is to understand the words that are used frequently and do indicate some interest as far as your products are concerned. Kansas City SEO Group among others suggests some pointers that help you learn the significance of interactive advertising in a much better way:

    • Interactive marketing actually lures visitors from all walks of life.
    • There are various interactive media such as multimedia tools, visuals and audios that are used to display thoughts, these attract the viewers attention, motivating them to tour your store and make some purchase.
    • Once a visitor sees your ad, you can get their response almost immediately. It is, therefore, necessary to make the much-needed changes in your promotional drive and cobble it together.

    Learning their desires and behavior

    You can easily learn about customers’ behavior and desires through interactive marketing. Thus, in case you wish to launch new products in the future, then you can easily promote it based on the customers’ desires as well as their behaviors.

    Economical

    Interactive advertising is a very economical method of promoting one’s business. It can be used to promote ideas via the appropriate catchy punch lines and medium. Therefore, you can utilize your budget for any other products promotion aspects.

    Improved sales

    A great interactive advertising drive can improve your sales and can be widely applauded by customers worldwide. Sometimes, it is seen as a tool for interpersonal communication to clients. To understand more about interactive advertising, seek the help of such SEO experts as The Kansas City SEO Group. Such people offer a broad range of services including and not limited to interactive internet advertising, social media optimization and content creation.

    Kansas City SEO Experts

    Kansas City seo

    Local SEO is very important for those looking to attract local consumers to their site. Getting specific helps lock sales better than anything else when it comes to gaining an appropriate audience that can make a business succeed.

    There are certain things a business website can do in order to ensure the search engines will display a local location. Whether it’s Kansas City or any other city and state, the information below is relevant universally. Contact us or keep reading for some of the most pertinent strategies:

    City and state in title tag – The title tag represents the title of a particular page. We see it whenever we mouse over a tab. This is the first block of text search engine robots see when they search and index your page. Using appropriate keywords which reflect the content contained on the page, as well as the city and state where the content can be ordered from, is of extreme importance. Make sure your html is coded properly in order to reflect this.

    Important SEO Factors

    City and state in H1 or H2 heading – Depending on how you have your blog or site set up, the name of your city and state should be presentable in either the page’s H1 or H2 tag. This is the second place the search engine robots look in order to gauge the value and SEO information of the page.

    H1 or H2 heading

    City and state in content – The city and state which is to be indexed and targeted must be in the content body. Without making the text sound robotic, 2-4 times would be recommended.

    City and state in meta description – All articles, blog posts, etc, must have a meta description in the header area of the html. Search engines need a summary of what the content on a page is about. With a city and state like Kansas City, Missouri in the meta description, local SEO for that area is much more attainable.

    meta-description

    Add an embedded Google Map – Google Map has become very helpful to businesses looking to optimize themselves locally for the search engines. Embedding a map must be done properly, however. The map cannot just point to your address. It must point to a business’ Google Plus local listing.

    kansas_city_mo

    Local Search Optimization is Simple

    Optimizing a site locally for the search engines isn’t difficult to do. It takes some work and some knowledge of html and other coding sometimes. If you don’t feel comfortable taking that on, hire someone who knows what they’re doing. Be sure to tell them exactly what you want. Before long you shouldn’t have a problem getting Google and the engines pointing to your business in Kansas City – or anywhere else on the planet!