Been a long time since we’ve posted a blog. We are here to change that. We’re excited here at 01. We just landed a new client.
Our phone rang a few weeks ago and it was a Los Angeles number that we didn’t recognize. Normally we just let those calls go to voicemail, but this one sort of felt different. We picked up the phone and a nice sounding gentleman named Spencer introduced himself and explained that he was having a really hard time finding a marketing and SEO company in Los Angeles that could produce results and didn’t cost an arm and a leg. After talking for nearly an hour, we decided this sounded like a match.
Karthik Barnabas is a former club promoter and he has done a boatload of video work before joining us here at 01. He was giddy like a little kid when we told him we were going to move forward on this project.
How Did You Find Us? SEO of course 😉
We always like to ask our new clients the question: How did you find us ? He told us he started looking around for SEO companies in major cities and he found us through a recommendation off of Facebook.
We have changed our process and really tried to listen to our clients and really learn about their business as much as we can. Needless to say, Karthik was super excited to be on the initial discovery phone call.
About Our Client
Our client is a video production company in Los Angeles. As you can imagine, we were a bit intimated in some ways to take on this client given that we would be competing with the likes of Miramax, CBS, FOX etc. No big deal right ? HA! We were very upfront with the client and let them know that we have outranked Amazon in the past, but it will take a bit of time and it would take a bulletproof strategy to knock off the heavy hitters in this space, especially given that Los Angeles is the hot bed for production companies, music video production and production companies in general.
Our Initial Approach.
We had multiple planning meetings and decided that we would use our tried and true local business ranking system. 1) The on page SEO of this site needed massive amounts of work. Things like the title tags being too long, broken links all over the place and oversaturated keyword pages. The company name is Sprinity Productions. In the name itself is a keyword “productions”. So, in the course of looking at the site we noticed there was a whopping 84 mentions of the word “productions”. Needless to say this was one of the major reasons why the site was stuck on page 4 for terms like “video production” “music video production” and “film production”.
2) Keyword cannibalization. The former SEO agency tried to pack all the keywords. ALL OF THEM on every page. We have seen this before and its a mess to untangle this type of thing. What we had to do, was break out the big monster pages into a traditional SEO silo. What this does is makes it easier for Google to understand what your site is about and it also makes it a hell of a lot easier for the user to navigate through your site. So instead of one monster page that had video production, production and music video production all on the same page, we broke them down into individual landing pages. We also moved the projects into a blog page that updates on the home pages as well. Check it out here to see how we did this.
3) Finally, we went in and re-sized most of the images. The bane of inheriting a site from an Ad Agency is they tend to upload print quality sized images to the website. For example, one of the images we saw was nearly 5000 pixels wide and made the site speed checking sites like Pingdom, GT Metrix and Google Site Speed nearly choke. We resized them using Photoshop and then also used our favorite WordPress plugin SmushIt. to ensure if the client decided to upload images themselves they would at least be optimized in some fashion.
Its going to take awhile, but we’re excited to be working with Sprinity Productions Company. Stay tuned to see what we can do. In the meantime, here is some of their video work for your enjoyment.
We’re noticing a lot of big changes coming in the SERPs lately.
It seems to us that the Big G is really starting to crack down on the mass page builder website and the automated site builders.
Some of our colleagues at other SEO agencies used to be big time users of things like GSA, Money Robot, SENuke etc.
We have been having some rather heated discussions with our friends over at Blue Agave SEO .
We contend that automation is dying if not fully dead already.
To their point they argued that they are still having success using it, but they have had to change their methodology and approach.
Although our site may not look like it, we have always been proponents of the classic approach to SEO.
On page matters.
We have done a ton of audits for clients that have a site that is struggling to rank or has recently lost significant rankings.
Short of a penalty, 9.5 times out of 10 its an on page issue.
We run the audit, show the client where the most egregious errors are and then give them a punchlist of what to do. When the clients we work with implement our suggested changes we normally get the “girl scream” call. OMG guys our site is now on the top of Google. WHAT DID YOU DO? Maybe we’re revealing too much of how the sausage is made here, but its really not that hard. All the info is out there, you just need to go get it, implement it and dominate your competition.
Easy ….right ?
Now go get em tiger. Out On Page your SEO competition and see what happens. It’ll be fun and its a skill set you MUST have if you are going to survive in this game.
There are a lot of SEO firms and marketing firms that get really hung up on rankings and data. Sure its great to rank your client both for business reasons as well as ego reasons. Let’s face it, its fun to Google a search term and see a website that you worked on performing really well in the SERPs.
At the end of the day, there is a human being interacting and using your website or viewing your social media feeds. Now, lately here at 01MG we have been working with and observing a pretty wide sample of websites, LinkedIn posts, Facebook posts and Instagram posts. By far the most egregious violations are happening on Instagram, and more specifically when an oral surgeon, prosthodontist or dentist is running the account. And by running the account, we’re talking about taking pictures during live surgery events. This is great if you are simply trying to document your work as a surgeon or you are a clinical teaching facility. Real shots of real surgery procedures and in some cases video can be invaluable when it comes to training soon to be dentist.
Now here is where the problem comes in…Typically a dentist or oral surgeon that has a well established practice “gets used to” the blood and guts as it were. Over the years they become desensitized to it and its no big deal to them and they don’t find it shocking or gross. Just another day in the office. Again if you are using Instagram to document your work, share with your colleagues, get critiques from other professionals or as a teaching tool, its a great medium. If you want to browse through dental surgery images, there are websites like this one, that are specifically devoted to these types of images.
Instagram is great because:
-You can get a large amount of exposure.
-Its super easy to use
-Its immediate both in posting and feeback
-Optional videos, stories and polls which can be really valuable in building your brand.
-Go forth and build your tribe of followers. Get them to love you and then sell stuff to them 😉
Now the part about knowing your audience.
If you are a dentist, oral surgeon, prosthodontist, endodontist or basically anyone who deals with potential blood in the mouth ,
STOP POSTING PICTURES LIKE THESE
(WARNING GRAPHIC PHOTOS)
There is a large portion of society that has dental fear and dental anxiety. By posting images like the ones above (sorry had to do it to prove the point) you run the risk of seriously damaging your practice and losing potential patients to your competition that is taking a much softer, more human centered approach to marketing. In some ways your dental website is the 1st appointment with your patient. If you scare them off, they will click on the next website until they find one that makes them feel at ease enough to pick up the phone. Read this again, because its important: posting bloody or “scary” medical pictures is damaging your practice.
Here are three examples of dental practices from vastly different areas of the country doing a good job.
1. Black Hills Area Dental:
They are great example of how to build an approachable website. They are a Rapid City Dentist who can handle just about any dental need you may have. Look at their landing page, not a single picture of dental instruments or the inside of a mouth. The site is inviting, welcoming and makes you want to call them.
2. Perfect Smiles Dental: If you do a search for “dentures and partials lenexa” you’ll get a pretty heavy dollop of images of the actual dentures themselves and in some cases gross images of them being installed. When people are choosing a prosthodontist or a specialists, they want to know more about the person doing the work and what they will look like when its done. They don’t care, nor do they want to see everything that goes into it. Just make their smile look good and make them comfortable.
3. Kevin Sands – Beverly Hills Cosmetic This is the mecca for cosmetic work. The potential client base is the Hollywood elite. They have the need, the funds and the desire for privacy. 1st impressions here are ultra important to gain trust, make your potential patients like you and ultimately pick up the phone or have their assistant pick up the phone and call. In Beverly Hills, the stand out to us is https://www.90210dentist.net. Its a sexy website, well built and not a single instrument or procedure picture on the site. Well done!
Hopefully this helps and you can gain an edge over your competition.
Pay attention to what you post. If you aren’t sure, ask someone who is not in the medical field. If they cringe or make a face when scrolling through your feed, then you are probably doing it wrong.
Man, we have been REALLY REALLY BAD about blogging. We have put ourselves in blogger jail and will promise to do better in the future.
What’s shaking in SEO World in 2017?
Here is our late summer, early fall breakdown on what we know so far. Our spidey senses are tingling and we believe there will be some sort of Google algo update roll out here in the next few months in addition to the live AI updates they have running pretty much 24/7. We have a love hate relationship with Search Engine Journal, so take that with a grain of salt when it comes to us linking to one of their articles. You can be damn sure we’re adding a nofollow link to this lol.
Unless you have been living under a rock, you’re aware that Google now has two separate indexes for mobile and desktop. According to SEJ, they claim its giving mobile the priority. We’re not fully sold on that yet. We think its about 50/50.
So what does this mean for you as an SEO ?
You absolutely must have a mobile friendly website. We would go so far as to say you need a mobile designed website. In the past and we still see some of it today, people are making websites that technically pass Googles Mobile Friendly test, but still have an absolutely horrible user experience. Don’t be that guy. Find a solution that not only works on mobile, find one that works really well. There is a bit of a learning curve and a departure from traditional web design when it comes to what is good and what is not so good.
Now its show and tell time. We really try and avoid calling people out, but for the sake of demonstration, we need to show you some links to illustrate the difference between something that “works” on a mobile vs a site that performs well on a mobile device.
FIRST THE BAD: We don’t know much about this company other than it looks like they do USB sticks, duplication and that type of thing. Their desktop site is not great…not the worst of what we have seen out there, but where this really falls down is on the mobile side of things. This site will technically “pass” the mobile friendly test, but that’s where we think it stops.
1) The buttons are really small.
2) The buttons are way too close to each other.
3) Its unclear what the function of the buttons is?
4) Wall of text.
This site pretty much checks all the boxes on what not to do for a mobile design. It looks a bit like its taking a nod from some early Apple GUI designs, but it still misses the mark. Check the site for yourself on a mobile. Magtek.net
NOW FOR THE GOOD We have recently delved into the dental marketing space, hence the radio silence on our part. We have been working with a dental marketing company out of Kansas City called Breakthrough Dental Marketing. These guys specialize in marketing for dentists and they are good…really good. What separates them from the rest of the other dental marketing firms out there is they have a dentist on their advisory board. He’s giving them insight that most companies don’t get. One of their first clients is a dentist in Lenexa, KS. Lenexa is a suburb of Kansas City proper but its on the Kansas side of the state. Dr. Kelly Bridenstine is the owner of Perfect Smiles Dental Care. When we have interacted with him, he seems like the proverbial dream client. He understands marketing, he understands SEO and its value. He had a pretty decent website built by one of the corporate medical website companies out there. For a long time he was ranking really well because he was consistently getting reviews and had a really nice backlink profile.
Then mobilegeddon hit. It took awhile, but Google finally ended up penalizing his website for not being mobile. He got rid of the corporate managed website and had a different firm build his site.
It excels now because
1) Its mobile and works really well on a mobile device.
2) It’s responsive. It looks good no matter what you are viewing the site on
3) It has a mobile specific view. A lot of the visual elements are removed when its in mobile mode.
4) It has clear driving directions and a very clear call now button on the site.
His SEO company is steadily regaining his rankings for terms he was once #1 for. 4 to 5 years ago he was absolutely dominating for search terms like “cosmetic dentist” “sedation dentist” and “teeth whitening“. His rankings slipped but now that he has a well done site, they are slowly coming back.
The take away? Mobile = good. Not Mobile = bye bye.
Stay tuned….we’ll address site speed in our next post and also talk about map embeds. We have some ninja stuff to show you. For a sneak peek, check this map below:
As we all know, Google has recently rolled out, and as far as we’re concerned and what we have seen with our data it’s still rolling out as of the first part of October. If you have been in the SEO game for any length of time, you know that when Google releases the latest animal its either a really good thing or a really bad thing, depending on your SEO strategy.
At 01MG we are constantly experimenting, testing and playing around with things. With our experimental sites we tend to be a lot more cavalier and bold with our tactics than we are with our client sites and with our site. So we have seen mixed results depending on which tactics we were using on a given site. Hopefully we can give you some updates and some pointers based on our findings.
So Google Rolled out and Update…Now What?
1) Don’t panic:
Typically, when Google rolls out an update there will be wild and frankly weird search engine results displayed until the roll out is done or has settled down a bit .
For example: Below is a screenshot for the search term “Chiropractor Schaumburg Illinois”.
Notice anything weird?
We sure did.
This is primo real estate when it comes to ranking well in Google. This is the proverbial Snack Pack. The Snack Pack that used to be called the 7 pack (for obvious reasons) and got reduced to three listings several months ago. These slots are highly competitive and extremely valuable to business owners. For one, they are the most visually prominent listings on the page. Even with all the ads that sit above it, these have more visual weight and people like shiny objects, so you know they are gonna click on it.
The second component is mobile. We have written ad nausea about the importance of mobile and this essentially proves our point. On a mobile device, the snack pack listings are, again more prominent and they are above the fold on the user’s device. More visibility equals more clicks which typically means more phone calls. Additionally, the snack pack listings have the added functionality of click to call and click for directions.
So to reiterate, this is extremely valuable real estate in the Google landscape. The screen cap from above was taken during the peak of the recent roll out that most of the SEO was affectionately calling the Possum Update.
Which begs the question of why would Google rank a site called “m” ? It’s either a mistake and over site or a weird A/B testing thing that Google threw in the mix just to see what happened. It’s puzzling given that Google has a very specific set of expectations and guidelines for what they deem as a “quality website”. Based on what we know, this would mean that this sites’ title tag is simply the letter “m”. Doesn’t make a lot of sense from a logic perspective.
The other thing of note is the lack of reviews. While it is not completely out of the norm to see sites in the snack pack with no reviews, the combination of a single letter as the website title and no reviews doesn’t really make sense?
Additionally, it’s subtle but the listing above that one in the snack pack has the name of the keyword misspelled. This is again really incongruent with Google’s typical behavior of auto suggesting and auto correcting nearly everything you type…particularly with their own properties. The information in the snack pack is largely drawn from a business’s Google My Business listing. So, following that logic, Google verified and approved both a business with the name of “m” as well as a business with a misspelling of the profession.
Such is the weirdness of a Google update.
2)When an update rolls out, the natural inclination is to jump in and start “fixing” things. Adding more links, prompting more social activity and adding more content. As difficult as it is to resist trying to fix a perceived problem, we typically stand pat and don’t do anything out of the normal business process…tweeting, adding a blog post etc.
Think about it
If Google is showing weird results during/after an algorithm update and you immediately react to it and change something significantly, they are going to notice. They will notice the difference in your site by comparing data pre-crawl and post crawl of the algorithm update. It sucks to sit patiently and watch as your rankings flip flop like a spawing salmon, but our advice is don’t touch it.
How do you make your sites future proof ?
We always rely on a back to the basics approach
We tend to stick with the usual suspects…..Twitter, Facebook, LinkedIn etc. As of late we have started really focusing on Google and their properties.
Lots of SEO’s out there are unaware that you can build out an entire website on sites.google.com. Yup, you can build a Google website for zero cost for hosting and you can actually rank it as well. Google loves their own stuff, so the more you post on it and around it and link to, the better chances you have to build up the authority of your main website. For years a lot of people that were “in the know” wrote off Google My Business and Google Plus as dead in the water and death from Facebook.
In order to rank well, especially in the local space you HAVE to have your Google properties in order. Our intern was digging around and found a really well done suite of Google properties from and IT firm based out of Kansas City. They have offices in St.Louis as well, but let’s have a look at what they are doing to rank for Computer Support Kansas City.
Google Checklist| What They Are Doing Well:
1) Optimized Google My Business
2) Active and consistent posting on Google Plus
3) Well done sites.google.com website. In this case they are optimized for Computer Support Kansas City. We suspect that they grab additional keywords based on the way they set this site up.
4) Google Maps on their website for both addresses with great schema.org info included.
In closing, if you aren’t leveraging Google properties, you should. For more info on how to do this…ironically… you should Google it J
If you’re a small business owner, and especially if you are working to get visible in your city, odds are that you’ve heard of the term Search Engine Optimization, also known as SEO. What does that mean exactly? It’s making your website search-engine friendly, so that when people are looking for your brand, products or service, you can easily be found. SEO is a very challenging and technical skill to acquire that is best left to professionals. Think of it this way – you don’t hire your house painter to work on your car engine do you? When an SEO company is doing is job for you, and doing it well, they’ll take certain steps to ensure that your website is well written, has lots of high quality, original content, and gives all three major search engines what they’re looking for. The big three search engine companies are of course Google, Yahoo and Bing. Generally speaking, what works well on Google will work well on other sites, so ask your SEO company to focus on making your company’s website Google compliant.
The main page of your company’s website should have a clear explanation of who you are, what you do, what products you offer, and what your hours are. Be sure that you have your Email address and full phone number, including area code, clearly visible on the top of your page. For an added bonus, ask your SEO company to include your address and place it in Google Maps. For example, there is a men’s groom business in Leawood, Kansas that has their location embedded in Google Maps. You can see an example of how they did this correctly by looking at their site listing here: http://thegentsplace.com/locations/leawood-ks: that red pin that you see on the Google map was placed there by the business and then verified by Google so that they know it’s a real and legitimate business. Instead of taking anyone’s word about a business listing, it might surprise you to know that there is a human being that verifies each business entry so that they know it’s a valid location and address. When doing a map listing, you should also include some good quality photographs from outside or from across the street that displays the front of, or the most prominent looking angle of your establishment. And don’t worry, the photographs don’t have to be done by a professional. No need to hire an expensive photographer for this task. Most modern smart phones have cameras that are good enough for what we’re working to accomplish here. So, use that phone to snap a few pics and use those when creating your Google Maps listing. It will show that you are a real business and your account and addition to the maps should be approved in short order.
More Ways SEO Can Help
Another way that you can have your SEO company make sure that you can be found, that your customers understand how and where your business operates, and that the big three search engines understand your particular company well is to include services areas. Service areas will define where your business operates out of, how far it will travel, etc. For example, if you’re a painter, and you’re located in Milwaukee, Wisconsin, you’d do well to let potential customers know how far away from the city you’d be willing to travel, if at all. A great example of quality SEO work done to a website, showing the service areas can be seen at ColorWheel Painting. They have a map, and how the various service areas they work in. You can see how they did this by clicking here:
Another example would be if you are a plumbing company, and you were to tell people the cities and towns that you will come to from a major metropolitan area. A great example of this is a company that is located in Overland Park, Kansas. This plumbing company must have a great SEO agency because not only do they let potential customers know about all of the different services they offer, but they have done a fantastic job of showing all of the cities that surround Overland Park and Kansas City, Missouri that they will travel to for service. For example, they’ve even gone to the trouble to talk about a very small suburb that goes by the name of Martin City. That city is most famous for being home to one of the best BBQ joints around, but they also have a growing residential population. And with residential homes you can be sure that there is plenty of plumbing work to go around.
Not only do they discuss what services they offer, but they also let you know some information about area, so it’s informational as well as educational.
When it’s all said and done, make sure the SEO company that you’ve chosen to work with will accurately represent your company, services and products. The better job of “painting a picture” of your company that you can do online, the better the chance you have of connecting with your potential customers and letting them know what you’re all about. And if you do a good job of that, Google will reward you by ranking you higher in the search engine than your competition. It’s generally assured true that the the big G is the leader, so if you do things right with them, you should see similar results when people search for your business in Yahoo and Bing.
EDIT: We found a nice little video that has some good tips as well.
We could go on and on about why you shouldn’t use a free web builder, but we’ll save that for another day.
There are so many things wrong with free web builders, that we don’t feel like re-hashing what was has been written about many times on the web. Our friends over at The Kansas City SEO Group have a good blog post on this. We suggest looking it up and giving it a read.
Sometimes when we get bored at the office, we troll around the web doing research and just poking around. Every once in a blue moon, we stumble across a site that is really well done on a really shitty platform. We try to avoid naming names, but we’re talking about the good ole Weebly boys. Wix and the host of others are not without sin, but for this example we’re talking all things Weebly.
Ok, so what’s the point of this post other than an excuse to post a really old meme?
Every once in awhile you run across someone who actually put some time and effort into making a crap platform look good. We were doing some research on cat odor and cat odor remover and we stumbled across this site for a cat odor product.
Its a rare stand out in the sea of bad Weeblys.
And…here’s another bad meme. We are up to 2 bad memes now for those of you keeping score at home.
What makes its so much different that your typical Weebly site ? Well, thanks for sticking around people, because we’re gonna tell you.
1) Template Choice: They chose a minimal template and didn’t try and get too crazy or superfluous with the design choices. Its got a straight forward and very clean magazine style layout.
2) Website Sections: They have sections built out that “good websites” all have. Terms and Conditions and a Privacy statement. They even went so far as to have a very subtle cookie acceptance pop up on the bottom of the page.
There is an opportunity for a high five meme or a Fast Times at Ridgemont High image here, but we won’t go there.
3) Social Sharing Buttons: They included social sharing buttons. This may not seem like much, but its fairly involved to integrate it into your Weebly site. Trust us, we have had to do this. 🙂
4) Testimonials. They went the full nine yards and incorporated a testimonial slider on their Weebly site. This is somewhat like putting lipstick on a pig, but in this case it definitely helps dress things up. When it comes to these free websites, the more things you can do to make them look like a “real” website the better off you’ll be. This is another instance where it took some effort and thought to include this in the website
5) Links. They have a nice internal linking approach. Although its a smaller site, its the subtle little touches like this that will really help your SEO footprint and your SEO potential in the eyes of the almighty Google. Additionally they have some outbound authority links which is another ranking factor that will help.
It looks like they have not yet upgraded to the paid version of Weebly because the site still has the “Create A Free Website” and “Powered by Weebly” in the footer of the site But we suspect because they have included a video that they may be indexed. Based on how well this site is built, it would not be surprising at all to see this ranking for something like “cat odor eliminator” or “cat urine remover” “get rid of that cat smell” or something that the effect. We are going to have our VA keep an eye on it just to see if it pops up somewhere in the SERPs.
We know this post may seem slanted negatively against free website builders…which it is. You should always hire a professional design firm, BUT that being said, we do feel it is our responsibility as Deputy Sheriff of the Internet to highlight sites like this that are at least trying to make a crap platform look decent and offer a good user experience.
To whomever was tasked with building that Weebly, well done you sombitch.
We’re referencing this old school video in this post.
OK What the hell are you guys talking about here?
We found another site that gets it, they are doing it, doing it and doing it well.
This site is for a Sports Performance Training Company based out of Lawrence Kansas. Ok..cool but what’s so special about it?
1) Their on-page SEO is some of the best we have seen in the industry. For the search term “Sports Performance Lawrence Kansas” they dominate the 1st page. This is a smaller company with a fairly new website. They are out ranking some heavy hitters like Lawrence Memorial Hospital and some other companies that have been in business for longer than the Athletic Strength Institute.
2) They are not only dominating the local space in Lawrence, they are starting to make a foot print in the next largest city over…Kansas City.
This is all well and neat, but how are they doing this ?
Full transparency here.. this is some drunken master SEO analysis but here is why we think they are dominating this space.
1) As we said earlier their on page SEO is amazing.
2) Keyword Research. These cats have obviously spent a lot of time analyzing the space and checking out their competition,
3) They have an over arching locations page. Visit their site and under the facilities tab, they have a service area link.
4) Each one of these location pages has its own map and its own location specific page built out.
See how they have 4 separate pages for the 4 separate keywords they are trying to rank for ?
Sports Performance Overland Park
Sports Performance Lenexa
Sports Performance Leawood
Sports Performance Olathe
and Sports Performance Kansas City.
5) Social Media. This personal trainer is a beast. Check out all of their social profiles from their website. Look at the volume of posts they put out on their Facebook Page.
We always like to give kudos to KC SEO Companies that are doing clever things.
These guys are definitely doing it and doing it and doing it well .
We’re gonna keep an eye on this one and see how it plays out over the next few months. We think there are going to be big things happening for Athletic Strength Institute.
As we are all aware of, from time to time, Google will update the way that it looks at websites. While Google doesn’t tell you the specifics of what they are looking for, they will give you a general idea of the coming change. This latest round of updates is no different.
In May, Google had completed the full roll out of their latest version of the mobile update. This update verifies that a webiste will work well on mobile devices such as phones and tablets.
From a technical perspective, this update is supposed to signal that a webiste is mobile ready, mobile friendly, and that the site should be ranked higher than other sites that may not be mobile friendly. If your site is already mobile compatible, there should be little to no change for you.
It’s worth noting that this latest update looks at your site on a page by page basis. If your front page is updated, but not other sections, then you might be penalized. If you’re uncertain about how your website measures up, ask us about a no-obligation audit. We’ll be able to identify if your site needs to be udpated so that it will comply with the latest updates, and if you like, we can also do the work.
You might have heard of the term “Mobilegeddon” last year. Some people in the SEO world have dubbed this “Mobilegeddon 2” but we think that’s a bit much. This is what we would consider a minor update, whereas the one last year was major.
In addition to having your site mobile friendly, what’s the last time that you checked your links? If you have links that don’t go anywhere (also known as “dead links”) your site may not be viewed as favorably as it should be. There are numerous tools and services available to do link checking, and is also a service that we offer.
Along with links, be sure that you have an updated Google + listing, and that it’s verified. Along with that, you should be sure that you have a LinkedIn, Facebook, Twitter and possibly Pintrest account. Did you know that more and more, Google, Yahoo and Bing are looking for social signals? Think about it – any real business is going to make sure that customers can find and interact with them – and social accounts are the “proof” of this.
Have questions or need help? Want to make sure that your company, business or brand can be found online? Give us a call to find out how we can help your business grow in 2016.
We do a pretty fair amount of observation on the internet. We like to pay attention to design, usability and just general internet happenings. In the sea of really bad landing pages, we’re looking at you LeadPages 🙁 Its nice to come across a simple, well done landing page that just “gets it”.
It may seem brutally simple and overly utilitarian, but sites like the one we are referring to just work. It’s a newer site and we’re pretty sure its got something to do with lead generation or generating calls. That being said, let’s have a look see at why this site “works”
1. It’s wicked fast. In this day and age, 2.1 second is unheard of. The page size is insanely low as well. It’s not unusual to see pages in the neighborhood of 2-3MB these days. This thing comes in at a super slim 956KB.
2. On page SEO It’s a little thin on the content side of things, but its really strong with the on page SEO treatment. The site hierarchy makes sense and its all cascades well.
3. It’s mobile friendly. This may not seem like a big deal, but when it comes to ranking in 2016, it matters.
4. No Bullshit Harsh I know but seriously. Look at this site.
Do you have questions? YES
Do you need answers? YES
Need to talk to someone ? YES
HERE IS THE NUMBER TO CALL. It’s in a big bold font, multiple times on the page.
In closing. It’s nice to see simple, well done pages like this that don’t have pop ups all over the place or some video you have to watch before you see the content.
Inaccuracies and rumors are plentiful in the SEO space
One of the biggest misconceptions is this : “PDF pages are so SEO-unfriendly that you cannot rank them for any kind of halfway affordable keywords with them“. Some Search engine optimization professionals are still so set against the Portable Document Layout web pages that they do not feel they should even be landing pages. Some such Search engine optimizations advise changing all PDFs and HTML web pages or constructing added HTML landing pages targeting the very same keywords as the PDFs. The fact is: the most significant factor PDF pages frequently rank so terribly is that they are seldom effectively maximized. Don’t get me wrong.
In an overall SEO face-off, I would certainly still pick HTML over PDFs any day of the week, and you’re not likely to capture me developing all new web content for my customers in Adobe Acrobat. The real factor in 2016 is the user-experience. Many people are more comfy as well as HTML and experience much less cold and sluggish packing with HTML. It’s simpler to integrate interactivity as well as social functionality right into HTML web pages.
People likewise connect to HTML pages as well as share them a lot more frequently compared to PDFs(this is big). Why Utilize PDFs then? Don’t get me incorrect twice– there’s still needs to keep PDFs as SEO landing web pages. Below are a couple of usual usage situations: When you already have many PDF web pages on your website that individuals think about important. Prior to changing PDFs, be sure to examine to see if your PDFs have backlinks good engagement metrics, as well as great traffic.
When you have actually gorgeous PDF’s that would be very difficult to turn into an equivalently sexy and user-friendly HTML. When you have material that is indicated to be published or downloaded and install, like spec sheets, MSDSs, equipment handbooks, brochures, types meant to be published and loaded manually, and so on. When the cost-benefit ratio merely isn’t for changing PDFs. If you just have a couple of PDFs as well as you don’t desire to spend the upfront time or money transforming the pages right into HTML as well as rerouting the URLs, this may be the instance.
(That said, a good PDF-to-HTML converter could deserve the financial investment if you’ve obtained a great deal of un-uploaded PDFs laying around.).
Suggestions for using PDFs
The big misconception that search engines can’t digest PDF material operated with to be the instance years earlier, yet the search engines have actually come a long way, baby. So if you have reason to stick with your PDFs, merely comply with the straightforward considerations below.
I have actually detailed the important stuff first. Constantly make use of text-based PDFs. Internet search engine comprehend text way better compared to pictures (though the engines do have rudimentary optical character recognition capabilities), make sure the text in your document is selectable and can be copied and pasted, not pictures of words. A lot of the huge PDF developers, like those in Adobe Creative Collection, have your back here.
If you occur to have actually a scanned document you want to turn into a solid SEO landing web page, you’ll should utilize a little Optical Character Recognition yourself and transform the record right into content. Establish your title in the file residential properties. This is such an easy-to-fix and also common error that it drives me crazy. It remains however, that the title tag is a massive ranking factor. To do this to a PDF, one must establish the title in the document buildings.
Almost all PDF developers assist this capability consisting of Adobe applications such as InDesign. Per normal, you intend to smartly utilize key phrases and optimize your title tags. Set an SEO-friendly URL/filename. Generally, the PDF filename will certainly become part of the URL, so offer your document a good key-word rich filename. Typically, online search engine utilize the filename/URL snippet for the title tag when the title is not set.
Additionally, some file developers will fail the title as the filename. Take the time to develop a good, human readable filename. We’re getting a little burnt out on document titles like this: BEST SEO . What do keyword-rich title tags as well as descriptive URLs share, besides being PDF Search Engine Optimization ideal practices? They additionally adhere to typical SEO ideal practices. Follow your any other common standard SEO ideal techniques to maximize your PDFs also.
This consists of:
Internal Links to the PDF page to offer it some link juice and also authority (I see high-potential PDFs needlessly buried unfathomable in several sites). Mentioning inner linking and also usual pitfalls, please link from your PDF web page to your any other pages when pertinent. It helps your Search Engine Optimization efforts and the individual encounter, as well as it isn’t really done sufficient (seriously, I cringe when I have to replicate and paste an URL from a PDF right into the internet browser). good key words choice. key phrases in body duplicate.
Image Optimization (note: you can set alt text in many PDF tools). human optimizing (Friendly content is good SEO, buddy). Maintain the documents size light. Significant sized files will certainly fill slower, impacting individual encounter and also the online search engine’ crawl. Adobe has the “PDF Optimizer” function which will certainly enable you to minimize file size, as well as you’ll wish to use it for heavy PDFs. Learn the nitty-gritty on minimizing PDF report size here. Prevent replicate content.
Having both HTML and also PDF versions of the exact same material can in some cases be a sensible choice, but only if you take measures to avoid the duplicate content issue. Likewise, if you tweak a PDF and also re-upload it, do not produce a duplicate by inadvertently transforming the filename and also alter the LINK. Establish the other file properties as well. Hey, while you remain in there(setting the title)… you could as well finish the any other properties such as Writer, Subject, as well as Keywords.
I couldn’t honestly tell you how much effect this will have, but I keep continuing reading the authority blogs, that there is some merit to it I just wouldn’t spend all day on it. Some sources say the Subject will end up being the Meta Description (however I have yet to confirm this and much validity.). Touchup the Reading Order. “Touchup” the Reading Order and set alternative text along with headings. We have been using PDF Window as our go-to resource for PDF software and tips. We highly suggest giving them a look.
The headings are said to be taken care of by the search engines similarly to just how header tags are managing in plain HTML. Do not save as the most up to date Acrobat version. Numerous readers could not have the most recent Viewers variation (as well as no one wishes to upload it just for your silly web page). Online search engine sometimes fall behind the moments as well, so conserve your PDF in an older variation. Write-protect your file.
If you don’t write-protect your paper, then somebody can post the whole data to their site as well as transform it nevertheless they desire (consisting of modifying out your links.). —
Ok, ok. Look, PDF SEO ain’t too tough. Follow this checklist and you should see good success :
1)Always utilize text-based PDFs. Set your title in the paper buildings.
2)Establish an SEO-friendly URL/filename.
3)Do good Search Engine Optimization.
4) Maintain the data compression.
5) Prevent replicate material.
6)Establish the various other formats as well .
7) Touchup the Reading Order.
8)Do not save as the most up to date Acrobat version.
9)Write-protect your materials..
In a total Search Engine Optimization showdown, I ‘d still choose HTML over PDFs any day of the week, and you’re not most likely to catch me producing brand brand-new web content for my customers in Adobe Acrobat. People likewise link to HTML web pages as well as discuss them much more regularly than PDFs(this is large). What do keyword-rich title tags and also detailed URLs have in common, besides being PDF Search Engine Optimization ideal techniques? Talking of internal linking and common risks, please link from your PDF web page to your any other pages when pertinent.
Adobe has the “PDF Optimizer” function which will certainly permit you to lower report dimension, and you’ll want to use it for heavy PDFs. A big shout out to our friends at Blue Agave Soft for consulting on this article. Much appreciated fellas!
Keyword research is absolutely essential to the success of any website because keywords are what people use to find websites and are what search engines use as the basis for their rankings. Good keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the search engine cellars.
Since search engine visibility is a key factor in attracting targeted search referral traffic, the higher you rank, the more traffic your website will receive. Clearly, keyword research pays off.
In order to ensure you get the most out of your keyword research – and, in so doing, increase the volume of targeted traffic to your website – make sure that the keywords your research identifies meet the following four key criteria (work through them in the order in which they appear):
Your keyword research time and effort must focus on identifying keywords that are relevant to your niche because relevance is critical to both search engine rankings and to the satisfaction of your end users (which, in turn, is obviously good for conversions).
If the overall theme of your website or blog focused on golf, you won’t be doing yourself any favours if you target keywords that are not related to golf.
2. Probability to Convert
Your keyword research time and effort needs to ensure that the keywords you target are used by people who are highly motivated to take some form of action:
Click on a link
Download a report
Subscribe to a list or a fee
Request more information
Call or visit your business
Buy something online
As a rule, research has found that “long-tail” keywords – keyword phrases that consist of two, three or more keywords – tend to lead to higher conversion rates. The reason is simple: long-tail keywords are more specific than single-word keywords and often reveal a “probability to convert.”
For example, a long-tail keyword phrase such as “download free keyword research software” is obviously more likely to lead to a conversion than a shorter keyword phrase such as “keyword research.”
So even though search volume for long-tail keywords/phrases is lower than for more general keywords/phrases, people using them in their search queries are generally motivated to take action.
3. Search Volume
Unless, for some reason, you don’t want or need an audience for your website or blog, your keyword research time and effort must focus on identifying keywords that have a satisfactory number of people using them in their search queries every month (what constitutes “a satisfactory number of people” is, of course, up to the individual and depends on his/her objectives).
To determine raw monthly search volumes for the keywords you’re researching, head on over to Google’s Keyword Selection Tool and do the following:
Specify the country or territory you’re targeting
Select a language
Enter the keywords you’re researching
Enter the Captcha
Click on the “get keyword ideas” button
After Google serves up the initial results, you’ll want to narrow the keyword ideas by specifying “phrase match” for match type because it will produce a much more useful number – for our purposes – than the default “broad match.”
Eliminate any keywords whose “phrase match” search volume falls well below the “satisfactory number of people” your keyword research says you need.
The final criterion your keyword research must focus on is whether or not there is a reasonable probability that you can achieve a high ranking for the keywords you’re planning to target because the only way you’ll attract search referral traffic is if you rank at or near the top of the search results. Period.
While there are some fairly advanced ways to determine the “rankability” of the keywords you’re researching, in the interest of simplicity we’re going to go with a quick-and-dirty method that many people commonly rely upon: the number of other web pages that are “competing” for the same keywords that you’re researching. To do this,
Navigate your browser to Google’s homepage
Enter one of the keywords you’re researching into the query bar (make sure you do a “phrase match” search by enclosing the keyword in quotes)
Click on the search button
If the total number of “competing” web pages – which will be displayed just below the query bar on the search results page – is less than 30,000, you’ve got a good chance of being able to capture a top ranking for the keyword for which you ran the search (it goes without saying that the lower the number of competing web pages, the better your chances are of achieving a top ranking for a particular keyword).
While this level of keyword research may require you to invest more time and effort than you’re used to, your investment will pay off in the form of consistently higher search engine rankings for popular keywords that are used by people who are generally more motivated than most to take some kind of action after their search leads them to your website.
Finding the best keyword research tool depends in part on what you intend to use if for. By this I mean are you generally using paid or unpaid marketing techniques? For example if you are using Google AdWords for your marketing strategy naturally you will be using the assortment of Google tools to set up your campaigns. This includes the Google Keyword Tool, the Traffic Estimator, The Adplanner and Google Editor. If you are using optimization or other unpaid strategies to develop your keywords there are a number of other tools which should be used to uncover the search and competition statistics of the keyword.
The Google Keyword tool is a good place to start regardless if you are using paid or unpaid traffic techniques. It provides a vast and totally free list of keywords with global search volume (the key metric to start with). From this list you want to develop keywords that adequately target your niche as well as offer modest competition for your selected strategy. For unpaid strategies such as optimization you want to examine the competitors for the top ten Google listings for each keyword. Will you be able to rank in the top ten for your selected keyword? This is the question you have to answer before you can choose a keyword to focus on.
One of the best keyword research tools for the optimization strategy is Traffic Travis. It has an excellent free version and easily gives you an assessment of the difficulty of ranking for a particular keyword. Now this is one of the new breed of tools, which includes Market Samurai and Keyword Elite among others that offer a complete exam of the potential competitor sites for your selected keyword. These tools zero in on backlinks, PR, and on page optimization to give you complete assessment of your prospects of getting onto the first page results. However, Traffic Travis, besides being free, removes most of the grunt work of assessing PR, searches and backlinks. It simply tells you, in the optimization module, if the search term is easy or hard to rank for. So it is a winner for ease of use.
Now for paid traffic you have a different set of tools in some cases. Many of these tools are free up to a point. The best keyword research tool for paid traffic is arguably Keyword Spy, with Spy fu a close second. Keyword Spy can give you stats on up to about fifteen words free and then you have to pay a subscription fee. However, the cost is worth it as you can peer into the campaigns of AdWords competitors for every paid keyword you choose. Keyword Elite is a relatively new program which is different than the others because there is no subscription fee, only a one time purchase. I find this very attractive for the new marketer. Keyword Elite generally pulls the same AdWords statistics as the others so you do not lose much in the analysis.
Finally SpyFu maybe the best keyword tool of all since it combines a broad array of statistics for both unpaid and paid traffic. It even has a very short term subscription plan, as does Wordtracker, so that you can use if for a day or two at less cost. Most of the tools mentioned have some degree of free options and you can do complete research using just that, even if you need to do more drilling into each keyword to get a complete list.
Keyword research is the art and science of finding the most highly profitable and highly targeted keywords that allow marketers to achieve higher rankings in the search engines. When conducting keyword research, there is a certain formula that you should use in order to find the best keywords for your niche or industry. In this article, I’m going to break down keywords into their most basic form and identify the 3 different types of search criteria.
Broad – Broad search results are the most common type of results when it comes to keyword research. Whenever you use a search engine like Google or Bing, and you type in a word or a phrase into the search bar, the results that you get back are ‘broad’ search results. These search results include any variation of a phrase or word. Broad search results will generate the largest number of results, but they are by far the least targeted results.
For instance, let’s use the term ‘tree’. If you type tree into the search bar, you will get every result with the word tree in it. It could be pine tree, cutting trees, I have a tree in my backyard, christmas tree, burnt tree, etc. There’s virtually countless variations of the word tree, and as you can see, they results aren’t targeted at all.
Phrase – Phrase search results are right in the middle. They can be pretty specific but they can be not targeted either. The main idea of phrase search results is that the words that are together must be stay together, no matter the search results. Since it’s a phrase, it would have to be at least two words for this to make sense.
For instance, lets use the term ‘cat toys’. As long as the phrase cat toys stays intact, there can be words before or after the phrase. You could have results like white cat toys, cat toys for sale, rubber cat toys, etc. I think you get the idea. You can see they are more targeted than the broad search results, but not as specific as the next search criteria.
Exact – Exact phrase results are exactly what they sound like… they have to be exactly matching the search term. If the term was ‘deep sea fishing equipment’, someone would have to type in deep sea fishing equipment for the exact search results to come back. As you can imagine, you get the least results this way, but you do get the most targeted search terms possible.
If you were entering a market or niche, it would be advisable to find the exact search phrases for your industry or niche and build your website or create your content around those words. Why, because it’s usually easier to achieve higher search engine rankings with these types of keywords versus any other types.
Google has just upgraded the AdWords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.
Until now most internet and affiliate marketers will have used paid keyword research tools such as Wordtracker, Keyword Discovery, Wordze and Keyword Elite to find the keyword phrases that internet users are searching for. However these tools only gather information on a very small fraction of the actual searches performed. Google on the other hand has direct access to a massive number of real searches in comparison.
These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.
The Google AdWords external keyword tool has changed all this as it now displays key phrase search volumes that are not calculated, but which are taken directly from real search volume data gathered by Google from their own search engine. Now anyone performing keyword research can get all the data they need directly from Google, which will be much more accurate than that provided by the paid keyword research services.
The best part of this news is that Google now provides all this new information for free. Although the external keyword tool is provided for affiliate marketers using AdWords to promote products and services, it is available free to everyone. If you know the link URL then you can use this tool for free.
Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.
The other fact that is important to remember is that there is also a free version of this for each geographic country location, such as the UK or Australia, so keyword search volumes are now also available for country specific keyword research. So for UK keyword research, the Google external AdWords keyword tool is now the best keyword research software currently available.
This is extremely useful as the paid keyword research tools are not good at providing this localized information and remember again that it is free!
With keyword research being a very popular topic in Internet marketing today, it seems that a new product is being produced and released every single month that claims to be the best solution since sliced bread. Now while there are some great programs out there that really can make keyword research easy to do, there are things within Google that will give you all the information you will ever need. Be advised that this method will take you more time than it would take with paid programs, but it can be done. So in this article, I’m going to give you some tips on how to use Google to find search criteria you need to analyze keywords for your business.
As you might know, there are 3 types of search criteria… broad, phrase and exact. Broad is the most common search result because whenever you type a term into Google, the results you get are ‘broad’ search results. When you look at the number of results being shown under the search bar, that number is the broad results number. In all honesty, looking at the broad search results number will not do anything for you in terms of keyword research. You’re going to have to use other methods like what I’m about to explain to you.
The next method Google is good for is finding phrase search results. The way you find the phrase results is by putting parenthesis around the search term. So if the term was dog training, you would type the phrase like this into Google… “dog training”. The number of results you would get back really gives you an idea of the level of competition for that particular keyword phrase. If you get results more than 50,000, then you probably have a keyword that has too much competition for you to actually rank for.
Now with Google, there’s no way to find exact search results, but there is one other thing you can do to help you with your research. You can use something called ‘allintitle’. Allintitle is a unique search by Google that only displays websites that contain the particular keyword in the title. This is another tool to rate your competition. If you find a keyword phrase that has less than 10,000 allintitle results, you have a very good chance of ranking for that keyword. To do an allintitle search, type in Google just like this… allintitle: your keyword.
When you do the methods I describe above, you’ll get a good idea of how well the keyword you’re looking at will do for you. What you’re missing out on is the number of daily searches a particular word would get, but lucky for you Google has another tool that can find that information out for you. Boy, isn’t Google nice?
Yeah Yeah, Here They Go Again on Keyword Reasearch
Writing and syndicating articles is a powerful way of broadcasting your message to a larger audience than you’d usually get on your website. A helpful article can be the turning point in convincing a new prospect to seek your advice, join your newsletter, or buy from you. By making good usage of the author resource box, writers can also create links to their website, feeding the search engines and improving their website’s ranking.
However, with over 10,000 articles posted per hour throughout the major article directories, how can you get yours to stand out from the masses? The answer is performing effective keyword research, so you feed the searchers exactly what they are looking for – and nobody else’s has supplied yet.
When researching for keywords, your best friend is Google search. No fancy softwares, no advanced techniques, no time wasted. Of course, you may want to go that route, and look for services such as Wordtracker, KeywordElite, or Spyfu, and those work beautifully, but I suggest an alternative route.
Since article marketing is a numbers strategy, meaning a single article will hardly make a difference, the less time you spend researching means you have more time to actually write.
So use Google search to determine first: a generic search, with millions of results. For example, lets say you’re selling drills, so you look up “best drills”. Write down what are the most repeated keywords on the top 10 pages.
Then, refine your search to be a little more specific, and include some of those keywords, for example: “best dewalt drills”, and you write down which terms repeated in this second search.
With these two simple searches, you’ve found an initial list that would relate directly to a drill-related search. But we’re going deeper, to guarantee exposure to your article. Research “best dewalt cordless drill” or “best dewalt drill for home use”. You should notice that those terms have random results, not specifically related to our keywords.
That’s when you’ve accomplished a successful keyword research for your article. Include those hot keywords on your article’s title and body, and submit it to one or two directories, changing 50-60% of the content before reposting, and you should see your articles right on the top results in about a week.
P.S – Article titles with statements are less powerful than those with questions. So, modify your keyword research to fit in a qualifying question, such as “Looking for the best Dewalt drill for home use?” Or “Do you know which Dewalt drill is best for home use?” Just make sure you answer the question on your first paragraph.
PageRank is a system for analyzing and comparing website links used by the Google search engine. A website’s Google PageRank (PR) is a numerical value from 1 to 10 which represents the quantity and quality of links pointing at it from other websites. Basically, Google is assigning a website a score out of 10 for its “link popularity”. No one outside of Google can explain precisely how PageRank is calculated, but it involves comparing a site’s inbound links, outbound links, and the in and outbound links of the sites it shares links with. PageRank (named after Google co-founder Larry Page), is one of several parts of Google’s search algorithm which determines what rises to the top of search query results. Websites with a higher PageRank score will often come up higher and more frequently in Google’s organic search results, though a high PR doesn’t necessarily mean high rankings – and it’s certainly possible to get to the top of the search results with a low PageRank.
The more high quality incoming links, the higher the PageRank number. For example, CNN.com has a PR of 10 and YouTube.com has a PR of 9. Every time someone’s blog links to a CNN news story, or a YouTube clip, it’s counted by Google as a positive “vote” for the site. Meaning it’s a positive affirmation that the website is valid and useful, and something Google would feel comfortable displaying as a search result. Hundreds of thousands of “votes” for CNN and YouTube earned them their high PR numbers. However, the biggest impact on a site’s PageRank score comes from links from other websites with high PR scores. So, a CNN or MSNBC (PR 8) story including a link to YouTube.com would have a bigger and more positive impact on YouTube’s page rank than hundreds (maybe even thousands) of links from low PR blogs. A link to a much more small time website, say, a small business with a PageRank of 4, from a big PR player like MSNBC would have the same big impact. Probably enough of an impact to increase the small business’s PageRank, while three dozen blog links may not even push it up by a hair.
If you have a website and are trying to increase the number of links pointing at it, PageRank is one of the things you should keep in mind when researching and networking. It’s certainly not the only factor to consider, but if all the links to your website are coming from websites with a PR of 1 or 2, you’ll find it hard to increase your own score. Many low quality links (like those from known Link Farms or Link Exchange programs) are filtered out by Google and not counted towards a site’s PR score. In fact, an over abundance of low or poor quality links can actually bring a website’s PageRank score down significantly. Quality far, far outweighs quantity within their page ranking system.
The easiest way to check a website’s PageRank is to install the Google Toolbar, which will display the PR of every site you visit. There are also a variety of online tools that will check a website’s page rank for you. A PageRank of zero usually means a website is fairly new and has not yet been fully evaluated, though it can mean the site in question is currently incurring some kind of penalty from Google and is being filtered out of search results.
All search engines use link popularity as part of their website ranking algorithms, but PageRank is exclusive to Google, so a high or low PR will have no effect on how well a website fares at Yahoo, Bing or any other search engine.
Learn more about Google PageRank and why it’s important to your website.
Search Engine Optimization is the best way to receive long-term free traffic. Although Search Engine Optimization encompasses a large array of attributes, content is king.
Not only is copyright used to keep visitors interested, but it is used to gain exposure in search engines. First, lets look at how to find keywords.
Check your stats.
Use NicheBot, Google suggestions, Overture. Google AdWords tool.
Use Google trends and Google sets.
Now that you have your keywords, you can easily use them in your copy.
Often there is talk amongst the Search Engine Optimization community about what keyword density sounds best. The fact is, no one truly knows. But what we do know is that over-saturated keywords send off a red flag and lead to penalties. The general rule of thumb is to keep your copy sounding natural, but if you need a number shoot for 2-3%.
Optimize your images. Use the alt and title attributes to describe the image. Generally, alt attributes should be 8 or fewer words. Title attributes may be longer and more descriptive. Also optimize the text around the image–this is used for image searches.
Use strong/b/i/em. Don’t just use them as eye stoppers, but use them to highlight keywords.
Link to related articles. Link to other related pages on your site (be sure to use keywords as the anchor text). This will not only spread the link juice, but will also help both pages with the anchor text optimization (and give your visitors more pages to read).
Use header tags. Headers are one of the most important aspects of on-page Search Engine Optimization. Use your keywords. Also, don’t forget to use h2 and h3 along with the h1 tag. Use these instead of strong or em to divide your pages into sections.
Use keywords in the beginning of paragraphs. Search engines tend to give more value to words at the beginning of paragraphs (and the top and bottom of pages). Use your keywords in the first sentence of your articles for best Search Engine Optimization value.
If you wish to receive long-term traffic, using Search Engine Optimization in your copy is just one of the many optimization techniques to help you get there.
What’s that ? Can you repeat that? I didn’t heard you the 1st 5 times.
You have found a great niche and free domain. You immediately create a website with few pages, spend some time for search engine optimization and start promoting it. After some time you find that Google has indexed it but rankings for main keywords are poor. Even after few weeks there is no significant change. Your websites is positioned few hundred positions below the surface. You start wondering what might be the cause, is there maybe some conspiracy or too strong competition. Usually, the main cause for low ranking is the content itself.
Duplicate content is easily detectable. It is very likely that you have taken sentences or paragraphs from other pages to create your website. While the final product may look professional and nice to read, it is still duplicate content. Google checks pages from various points of view. One of them is the quality or uniqueness of the content. If some text is already present on other pages then there is no need to be duplicated somewhere else. And if such redundant pages are found then they are marked accordingly and this is reflected in poor ranking. The fact is that one of the strengths of Google web search is the quality of search results. When searching for anything you get relevant results. Content copied from other websites is definitely not relevant. Google knows it, now it is time that also you understand it and act accordingly.
Of course, there are also other reasons for poor ranking, but you should check and eliminate the most likely cause. To determine if your website has duplicate content is pretty easy. In general, you should know if the text on the pages is your work or you have taken it from other pages. However, there is a simple way to find any copied phrases, sentences or sections. Simply go to Copyscape website and enter url of the page you would like to check. If there is any similar content elsewhere on the web you will get those websites. Check them, any duplicate text will be clearly marked.
Once you find that you have some not-so-original content the solution is simple. You should write it with your words without using phrases or sentences from other sites. This means that you have to understand the subject and describe it with your own words. To know more about some subject simply Google for it, find relevant pages and read them. When you will have some understanding and knowledge you will be able to write about it. This is the basic principle of writing unique content.
It does not take an Online Search consultant to know about the on going issues with duplicate content. Everybody should be well aware that the major search engines love unique content. Search engine filters were brought into place by the major search engines and ever since it has become something of a harmful topic.
The problem arises when you do not understand what duplicate content is as it means more than an identical page on your site. I have been an Online Search consultant for 3 years and at least 30 percent of my clients have had issues with duplicate content so it seems not everyone is aware of the concept.
In its basic terms duplicate content means any page on or off your site that is identical or similar in content. It does not have to be identical as long as it is appreciably similar. There are harmful types of duplicate content and harmless. Harmless types of content include discussion forums, product pages and print only pages. The harmful types of duplicate content are those specifically designed to manipulate search engines and confuse indexing.
This is why big search engines such as Google hate duplicate content, they want to give you the most relevant content at the top of their SERPs, but which pages do they use if there are 100 pages that are identical or similar. It is for this reason filters are used, if your page is identical to another page either on your site or else where on the web, it will simply index the page with the most authority.
There are some simple things to avoid in order to prevent search engine penalties. Do not steal content, as well as an obvious Online Search effect you could also find yourself in trouble with copyright laws. Check for scrapers, these are people who are using content from your site to populate pages on their own. A good tool to use is copyscape. If you find anyone copying your content email the webmaster and ask them to remove it and also file a complaint with Google, Yahoo and MSN.
If you run more than one site based on a single theme ensure you create distinct content, this also applies if you have identical sites in different countries. If you run an affiliate site or online store, try to create unique reviews and product information, this will prevent your content becoming mingled with other product specs on the web
As an Online Search consultant duplicate content is one of the first things to consider when deciding the file structure of your site. If you follow the above advice and make a real effort to produce unique content you are very unlikely to be penalised by the major search engines.
If you want to increase your Search Engine Optimization and design sites that stand out from your competition, check out the following user-friendly webmaster resources.
Google Webmaster Central
Check out Google Webmaster Tools – the following features make it easy for developers to easily design/create comprehensive sites.
Before you get started, you need to sign up for a Google account. Google offers one-stop shopping for webmasters (at no cost!). This comprehensive hub teaches you all the necessary tricks and tools to build dynamic sites that are Search Engine Optimization effective – keyword searches, subscriber stats, etc. Google basically spells out the basics for you and makes it VERY easy to follow.
o Webmaster Guidelines – You need to start with the Webmaster Guidelines first. It’s important to read and follow Google’s guidelines according to their specifications. These guidelines help Google index and rank your site. Read the “Quality Guidelines” carefully because it details Search Engine Optimization penalties and the reasons behind why Google drops sites from its index.
o Design and Content Guidelines – Details step-by-step how you need to design your site, content, etc. (i.e. “Make sure that your elements and ALT attributes are descriptive and accurate.”)
o Technical Guidelines – Google gives specifics about robot.txt files and advises to test sites to make sure sites work well in different web browsers, etc.
o Quality Guidelines – These guidelines give you the specific dos and don’ts when it comes to GOOD Search Engine Optimization practices – stay away from black hat techniques such as cloaking. Don’t duplicate content, etc.
o Webmaster Checklist – Google makes it easy for you to check off each step as you move through the design process. It also makes sure you are on track with best Search Engine Optimization practices, according to Google’s criteria.
The Google Help Forum and Webmaster Help Center/FAQs make it easy to quickly find answers to common problems/questions concerning Search Engine Optimization and web development.
Yahoo! Site Explorer
Yahoo! Site Explorer is a free, easily accessible tool that allows you to search all sites/pages indexed by Yahoo. In order to access Yahoo! Site Explorer, you need to first create a Yahoo account.
The best Search Engine Optimization feature is that you can easily research competitor’s sites (a great way to find your competition’s links and link to your competitor’s sites).
Submit a URL and check out how many pages and inlinks are listed. Click on the “explore” button for each site and find out more information about each page/link.
Site Explorer’s APIs is also a great resource tool for web developers (especially when it comes to your Search Engine Optimization). You need to apply for an Application ID to use this service (click on the right hand side of the page to get started).
Site Explorer’s APIs allows you to track sites’ traffic and usage in Yahoo. It provides the following data:
o Inlinks and page data
o Ping and Update notifications- you can notify Yahoo of changes to your site
Bing Webmaster Central
Microsoft has jumped on board with Bing Webmaster Central. The Webmaster Tools allows you to research crawling and indexing and view statistics in Bing. It also identifies other sites that link to your site and submit XML sitemaps.
You need to sign up for a MSN account and then log into Webmaster Central. Before you can use their Webmaster Tools, register and authenticate your sites first. Webmasters have access to a comprehensive blog, forum and Help section if they have further questions.
Webmaster Tools features the following resources that will help improve your Search Engine Optimization in Bing:
o Robots.txt validator
o HTTP verifier
o Keyword research
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It is a good thing that search engines detect plagiarism. I am not sure how they sort out various versions of articles or articles that quote other articles, but without some protection against plagiarism there would be very little incentive for originality in adding content to any website looking for optimization.
Websites that are found to plagiarize are penalized to one extent or another. Search engines try to discount plagiarized material – and this can result in drops in SERPs or even banning in some instances from search results.
To what extent the plagiarizing is very important. Websites where content is copied and pasted verbatim from one site to another are usually more apt to suffer the major problems in optimization. There is speculation that even partial plagiarism, where one paragraph or a few sentences are copied is seen by search engines as plagiarism. Considering that there may 400 variations of articles on some given topics, it’s a wonder that penalties for plagiarism aren’t even more prevalent. This means that you could inadvertently express an idea in the same succinct wording as someone else and receive a penalty.
From the standpoint of the search engine’s design, content is a major factor in a website’s success in optimization. Since millions of websites are adding content as fast as possible there is almost a certainty that plagiarism continues, in part created by a normal response to the search engine design.
Content writers need some guidelines to stay out of the penalty box. These are some guidelines – only rules of thumb, and certainly not a bottom line on all content contingencies:
Make sure all the people who write content for you use their own original articles as much as possible. Whether you are the sole writer or you hire a team of writers, this is the best practice. You should have your writers spot checked for originality, by yourself or one another.
When writing of completely unique material is not possible, then try these alternatives. This kind of situation may also be a part of submitting any particular content to multiple websites – and you do not want to be penalized.
Make absolutely sure that you create a real and different variation from the original for each of the websites that you will submit to. It is best to rewrite, reword, rephrase each sentence. You should at least use synonyms, vary verb tenses, reorder sentence structure if possible.
You can and should alter any sequencing in lists or time related events or outlining generally – as the meaning of your content may permit. You can even merge or subdivide paragraphs. Using a smaller synopsized version of the original can also help when secondary submissions or uses do not demand a full or exhaustive version. You can shift viewpoints, change to a questioning rather than exclamatory voice, use humorous or poetic characters in your language, etc.
Another way to check whether your content resembles or matches other content is to visit a spell checker website. One of these is named Article checker and is found at http://www.articlechecker.com/ This
is one more way to avoid penalty. There are some other articles for this at:
SEO іѕ really іmроrtаnt іf уоu аrе іntо іntеrnеt marketing. Mаnу whо run their businesses оnlіnе don’t knоw hоw tо use this tооl and those who аrе knоwlеdgеаblе, аlѕо ѕtumblе аt tіmеѕ in еxесutіng their SEO ѕtrаtеgіеѕ tо gеt dеѕіrеd rеѕultѕ. Pорulаr search еngіnеѕ lіkе Gооglе uѕе соmрlеx аlgоrіthmѕ and numerous rаnkіng factors in dеtеrmіnіng thе mоѕt rеlеvаnt websites fоr раrtісulаr ѕеаrсh terms. Thе hаrdеѕt раrt іѕ tо create content fоr уоur wеbѕіtе to орtіmіzе іtѕ rаnkіngѕ. For this you have tо рrіmаrіlу rеlу оn expert SEO ѕеrvісеѕ.
Hеrе are some ways уоu can аdорt as уоur SEO ѕtrаtеgіеѕ fоr 2016:
1. Crеаtе аn іnfluеnсеr for уоur wеbѕіtе
As thе name ѕuggеѕtѕ, аn influencer is one whо would influence реорlе. In оthеr words, tо hаvе аn influencer fоr уоur website wоuld mеаn more реорlе would lіnk tо your ѕіtе, ѕhаrе your blоgѕ аnd earn thе trust оf уоur wеbѕіtе vіѕіtоrѕ. It is bеѕt tо hаvе ѕоmеоnе who іѕ a ѕubjесt-mаttеr expert, fаmіlіаr wіth thе content mаdе fоr уоur website аѕ your іnfluеnсеr.
2. Adорt a соntеnt-mаrkеtіng ѕtrаtеgу
Yоur соntеnt should аlwауѕ fосuѕ оn top kеуwоrdѕ. When the tіtlе or content contains the keywords, іt can rаnk bу itself on ѕеаrсh еngіnеѕ. Content ѕuсh as blogs, vіdеоѕ, rеѕеаrсh rероrtѕ, webinars, еtс сrеаtеd hеlрѕ іn еxраndіng уоur lіnkѕ оn thе internet. Generating lіnkѕ is vеrу hеlрful when your site gеtѕ lіnkеd tо other wеbѕіtеѕ аnd еаrnѕ ѕеvеrаl ѕhаrеѕ оn social media. Yоu ѕhоuld аlѕо generate new соntеnt оn a rеgulаr bаѕіѕ which wоuld mаkе уоur website арреаr аlіvе аnd active оn Google. This wоuld dеfіnіtеlу bооѕt уоur ranks on Gооglе.
Aраrt frоm thоѕе аlrеаdу mentioned, you ѕhоuld ѕераrаtеlу wоrk оn сrеаtіng backlinks for уоur pages. Yоu саn wrіtе for large рublісаtіоnѕ аnd соnduсt іnduѕtrу rеvіеwѕ. Yоu can take thе hеlр оf уоur SEO ѕеrvісеѕ to aid уоu in thе digital рublіс rеlаtіоnѕ domain.
4. Mаkе уоur wеbѕіtе rеаdу fоr a mobile vеrѕіоn
Google made a major uрdаtе іn 2015 knоwn аѕ ‘Mоbіlеgеddоn’. This meant the ѕіtеѕ whісh did nоt hаvе a mоbіlе version lost оut on Google rаnkіngѕ іn the mоbіlе search lіѕt. Fоr 2016, уоu ѕhоuld еуе fоr responsive dеѕіgn, mobile subdomain оr dуnаmіс serving- thе three еlіgіblе орtіоnѕ fоr a mоbіlе ѕіtе bу Google, аnd mаkе rеаdу thе mоbіlе vеrѕіоn оf уоur wеbѕіtе.
5. Mаkе уоur ѕіtе ѕесurе by mаkіng it HTTPS
Thе ‘S’ іn HTTPS mеаnѕ ѕесurіtу and if your URL lеаdѕ wіth HTTPS, іt means that your wеbѕіtе іѕ ѕесurе. Google іѕ рuѕhіng hаrd fоr HTTPS, such thаt it is giving a ranking boost for ѕесurе sites. If уоur ѕіtе іѕn’t secure, 2016 is the tіmе tо dо it.
6. Add schema.org mаrkuр
Sсhеmа.оrg іѕ a mаrkuр thаt you can рut іn thе соdе of your website. It аllоwѕ several things lіkе, tеllіng Google which іmаgе оn your site іѕ your lоgо, letting Google locate your rеvіеwѕ, videos, уоur company profile, etc.
With these essential strategies уоu should nоw соnѕult уоur SEO еxреrt. Thеrе аrе many SEO companys tо come across, but араrt frоm thеіr expertise уоu ѕhоuld сhооѕе аffоrdаblе SEO ѕеrvісеѕ оn оffеr.