We’re noticing a lot of big changes coming in the SERPs lately.
It seems to us that the Big G is really starting to crack down on the mass page builder website and the automated site builders.
Some of our colleagues at other SEO agencies used to be big time users of things like GSA, Money Robot, SENuke etc.
We have been having some rather heated discussions with our friends over at Blue Agave SEO .
We contend that automation is dying if not fully dead already.
To their point they argued that they are still having success using it, but they have had to change their methodology and approach.
Although our site may not look like it, we have always been proponents of the classic approach to SEO.
On page matters.
We have done a ton of audits for clients that have a site that is struggling to rank or has recently lost significant rankings.
Short of a penalty, 9.5 times out of 10 its an on page issue.
We run the audit, show the client where the most egregious errors are and then give them a punchlist of what to do. When the clients we work with implement our suggested changes we normally get the “girl scream” call. OMG guys our site is now on the top of Google. WHAT DID YOU DO? Maybe we’re revealing too much of how the sausage is made here, but its really not that hard. All the info is out there, you just need to go get it, implement it and dominate your competition.
Easy ….right ?
Now go get em tiger. Out On Page your SEO competition and see what happens. It’ll be fun and its a skill set you MUST have if you are going to survive in this game.
If you’re a small business owner, and especially if you are working to get visible in your city, odds are that you’ve heard of the term Search Engine Optimization, also known as SEO. What does that mean exactly? It’s making your website search-engine friendly, so that when people are looking for your brand, products or service, you can easily be found. SEO is a very challenging and technical skill to acquire that is best left to professionals. Think of it this way – you don’t hire your house painter to work on your car engine do you? When an SEO company is doing is job for you, and doing it well, they’ll take certain steps to ensure that your website is well written, has lots of high quality, original content, and gives all three major search engines what they’re looking for. The big three search engine companies are of course Google, Yahoo and Bing. Generally speaking, what works well on Google will work well on other sites, so ask your SEO company to focus on making your company’s website Google compliant.
The main page of your company’s website should have a clear explanation of who you are, what you do, what products you offer, and what your hours are. Be sure that you have your Email address and full phone number, including area code, clearly visible on the top of your page. For an added bonus, ask your SEO company to include your address and place it in Google Maps. For example, there is a men’s groom business in Leawood, Kansas that has their location embedded in Google Maps. You can see an example of how they did this correctly by looking at their site listing here: http://thegentsplace.com/locations/leawood-ks: that red pin that you see on the Google map was placed there by the business and then verified by Google so that they know it’s a real and legitimate business. Instead of taking anyone’s word about a business listing, it might surprise you to know that there is a human being that verifies each business entry so that they know it’s a valid location and address. When doing a map listing, you should also include some good quality photographs from outside or from across the street that displays the front of, or the most prominent looking angle of your establishment. And don’t worry, the photographs don’t have to be done by a professional. No need to hire an expensive photographer for this task. Most modern smart phones have cameras that are good enough for what we’re working to accomplish here. So, use that phone to snap a few pics and use those when creating your Google Maps listing. It will show that you are a real business and your account and addition to the maps should be approved in short order.
More Ways SEO Can Help
Another way that you can have your SEO company make sure that you can be found, that your customers understand how and where your business operates, and that the big three search engines understand your particular company well is to include services areas. Service areas will define where your business operates out of, how far it will travel, etc. For example, if you’re a painter, and you’re located in Milwaukee, Wisconsin, you’d do well to let potential customers know how far away from the city you’d be willing to travel, if at all. A great example of quality SEO work done to a website, showing the service areas can be seen at ColorWheel Painting. They have a map, and how the various service areas they work in. You can see how they did this by clicking here:
Another example would be if you are a plumbing company, and you were to tell people the cities and towns that you will come to from a major metropolitan area. A great example of this is a company that is located in Overland Park, Kansas. This plumbing company must have a great SEO agency because not only do they let potential customers know about all of the different services they offer, but they have done a fantastic job of showing all of the cities that surround Overland Park and Kansas City, Missouri that they will travel to for service. For example, they’ve even gone to the trouble to talk about a very small suburb that goes by the name of Martin City. That city is most famous for being home to one of the best BBQ joints around, but they also have a growing residential population. And with residential homes you can be sure that there is plenty of plumbing work to go around.
Not only do they discuss what services they offer, but they also let you know some information about area, so it’s informational as well as educational.
When it’s all said and done, make sure the SEO company that you’ve chosen to work with will accurately represent your company, services and products. The better job of “painting a picture” of your company that you can do online, the better the chance you have of connecting with your potential customers and letting them know what you’re all about. And if you do a good job of that, Google will reward you by ranking you higher in the search engine than your competition. It’s generally assured true that the the big G is the leader, so if you do things right with them, you should see similar results when people search for your business in Yahoo and Bing.
EDIT: We found a nice little video that has some good tips as well.
We’re referencing this old school video in this post.
OK What the hell are you guys talking about here?
We found another site that gets it, they are doing it, doing it and doing it well.
This site is for a Sports Performance Training Company based out of Lawrence Kansas. Ok..cool but what’s so special about it?
1) Their on-page SEO is some of the best we have seen in the industry. For the search term “Sports Performance Lawrence Kansas” they dominate the 1st page. This is a smaller company with a fairly new website. They are out ranking some heavy hitters like Lawrence Memorial Hospital and some other companies that have been in business for longer than the Athletic Strength Institute.
2) They are not only dominating the local space in Lawrence, they are starting to make a foot print in the next largest city over…Kansas City.
This is all well and neat, but how are they doing this ?
Full transparency here.. this is some drunken master SEO analysis but here is why we think they are dominating this space.
1) As we said earlier their on page SEO is amazing.
2) Keyword Research. These cats have obviously spent a lot of time analyzing the space and checking out their competition,
3) They have an over arching locations page. Visit their site and under the facilities tab, they have a service area link.
4) Each one of these location pages has its own map and its own location specific page built out.
See how they have 4 separate pages for the 4 separate keywords they are trying to rank for ?
Sports Performance Overland Park
Sports Performance Lenexa
Sports Performance Leawood
Sports Performance Olathe
and Sports Performance Kansas City.
5) Social Media. This personal trainer is a beast. Check out all of their social profiles from their website. Look at the volume of posts they put out on their Facebook Page.
We always like to give kudos to KC SEO Companies that are doing clever things.
These guys are definitely doing it and doing it and doing it well .
We’re gonna keep an eye on this one and see how it plays out over the next few months. We think there are going to be big things happening for Athletic Strength Institute.
We do a pretty fair amount of observation on the internet. We like to pay attention to design, usability and just general internet happenings. In the sea of really bad landing pages, we’re looking at you LeadPages 🙁 Its nice to come across a simple, well done landing page that just “gets it”.
It may seem brutally simple and overly utilitarian, but sites like the one we are referring to just work. It’s a newer site and we’re pretty sure its got something to do with lead generation or generating calls. That being said, let’s have a look see at why this site “works”
1. It’s wicked fast. In this day and age, 2.1 second is unheard of. The page size is insanely low as well. It’s not unusual to see pages in the neighborhood of 2-3MB these days. This thing comes in at a super slim 956KB.
2. On page SEO It’s a little thin on the content side of things, but its really strong with the on page SEO treatment. The site hierarchy makes sense and its all cascades well.
3. It’s mobile friendly. This may not seem like a big deal, but when it comes to ranking in 2016, it matters.
4. No Bullshit Harsh I know but seriously. Look at this site.
Do you have questions? YES
Do you need answers? YES
Need to talk to someone ? YES
HERE IS THE NUMBER TO CALL. It’s in a big bold font, multiple times on the page.
In closing. It’s nice to see simple, well done pages like this that don’t have pop ups all over the place or some video you have to watch before you see the content.
Local SEO is very important for those looking to attract local consumers to their site. Getting specific helps lock sales better than anything else when it comes to gaining an appropriate audience that can make a business succeed.
There are certain things a business website can do in order to ensure the search engines will display a local location. Whether it’s Kansas City or any other city and state, the information below is relevant universally. Contact us or keep reading for some of the most pertinent strategies:
City and state in title tag – The title tag represents the title of a particular page. We see it whenever we mouse over a tab. This is the first block of text search engine robots see when they search and index your page. Using appropriate keywords which reflect the content contained on the page, as well as the city and state where the content can be ordered from, is of extreme importance. Make sure your html is coded properly in order to reflect this.
Important SEO Factors
City and state in H1 or H2 heading – Depending on how you have your blog or site set up, the name of your city and state should be presentable in either the page’s H1 or H2 tag. This is the second place the search engine robots look in order to gauge the value and SEO information of the page.
City and state in content – The city and state which is to be indexed and targeted must be in the content body. Without making the text sound robotic, 2-4 times would be recommended.
City and state in meta description – All articles, blog posts, etc, must have a meta description in the header area of the html. Search engines need a summary of what the content on a page is about. With a city and state like Kansas City, Missouri in the meta description, local SEO for that area is much more attainable.
Add an embedded Google Map – Google Map has become very helpful to businesses looking to optimize themselves locally for the search engines. Embedding a map must be done properly, however. The map cannot just point to your address. It must point to a business’ Google Plus local listing.
Local Search Optimization is Simple
Optimizing a site locally for the search engines isn’t difficult to do. It takes some work and some knowledge of html and other coding sometimes. If you don’t feel comfortable taking that on, hire someone who knows what they’re doing. Be sure to tell them exactly what you want. Before long you shouldn’t have a problem getting Google and the engines pointing to your business in Kansas City – or anywhere else on the planet!