It is a good thing that search engines detect plagiarism. I am not sure how they sort out various versions of articles or articles that quote other articles, but without some protection against plagiarism there would be very little incentive for originality in adding content to any website looking for optimization.
Websites that are found to plagiarize are penalized to one extent or another. Search engines try to discount plagiarized material – and this can result in drops in SERPs or even banning in some instances from search results.
To what extent the plagiarizing is very important. Websites where content is copied and pasted verbatim from one site to another are usually more apt to suffer the major problems in optimization. There is speculation that even partial plagiarism, where one paragraph or a few sentences are copied is seen by search engines as plagiarism. Considering that there may 400 variations of articles on some given topics, it’s a wonder that penalties for plagiarism aren’t even more prevalent. This means that you could inadvertently express an idea in the same succinct wording as someone else and receive a penalty.
From the standpoint of the search engine’s design, content is a major factor in a website’s success in optimization. Since millions of websites are adding content as fast as possible there is almost a certainty that plagiarism continues, in part created by a normal response to the search engine design.
Content writers need some guidelines to stay out of the penalty box. These are some guidelines – only rules of thumb, and certainly not a bottom line on all content contingencies:
Make sure all the people who write content for you use their own original articles as much as possible. Whether you are the sole writer or you hire a team of writers, this is the best practice. You should have your writers spot checked for originality, by yourself or one another.
When writing of completely unique material is not possible, then try these alternatives. This kind of situation may also be a part of submitting any particular content to multiple websites – and you do not want to be penalized.
Make absolutely sure that you create a real and different variation from the original for each of the websites that you will submit to. It is best to rewrite, reword, rephrase each sentence. You should at least use synonyms, vary verb tenses, reorder sentence structure if possible.
You can and should alter any sequencing in lists or time related events or outlining generally – as the meaning of your content may permit. You can even merge or subdivide paragraphs. Using a smaller synopsized version of the original can also help when secondary submissions or uses do not demand a full or exhaustive version. You can shift viewpoints, change to a questioning rather than exclamatory voice, use humorous or poetic characters in your language, etc.
Another way to check whether your content resembles or matches other content is to visit a spell checker website. One of these is named Article checker and is found at http://www.articlechecker.com/ This
is one more way to avoid penalty. There are some other articles for this at: