KEYWORD RESEARCH DO IT! !
With keyword research being a very popular topic in Internet marketing today, it seems that a new product is being produced and released every single month that claims to be the best solution since sliced bread. Now while there are some great programs out there that really can make keyword research easy to do, there are things within Google that will give you all the information you will ever need. Be advised that this method will take you more time than it would take with paid programs, but it can be done. So in this article, I’m going to give you some tips on how to use Google to find search criteria you need to analyze keywords for your business.
As you might know, there are 3 types of search criteria… broad, phrase and exact. Broad is the most common search result because whenever you type a term into Google, the results you get are ‘broad’ search results. When you look at the number of results being shown under the search bar, that number is the broad results number. In all honesty, looking at the broad search results number will not do anything for you in terms of keyword research. You’re going to have to use other methods like what I’m about to explain to you.
The next method Google is good for is finding phrase search results. The way you find the phrase results is by putting parenthesis around the search term. So if the term was dog training, you would type the phrase like this into Google… “dog training”. The number of results you would get back really gives you an idea of the level of competition for that particular keyword phrase. If you get results more than 50,000, then you probably have a keyword that has too much competition for you to actually rank for.
Now with Google, there’s no way to find exact search results, but there is one other thing you can do to help you with your research. You can use something called ‘allintitle’. Allintitle is a unique search by Google that only displays websites that contain the particular keyword in the title. This is another tool to rate your competition. If you find a keyword phrase that has less than 10,000 allintitle results, you have a very good chance of ranking for that keyword. To do an allintitle search, type in Google just like this… allintitle: your keyword.
When you do the methods I describe above, you’ll get a good idea of how well the keyword you’re looking at will do for you. What you’re missing out on is the number of daily searches a particular word would get, but lucky for you Google has another tool that can find that information out for you. Boy, isn’t Google nice?