As we are all aware of, from time to time, Google will update the way that it looks at websites. While Google doesn’t tell you the specifics of what they are looking for, they will give you a general idea of the coming change. This latest round of updates is no different.
In May, Google had completed the full roll out of their latest version of the mobile update. This update verifies that a webiste will work well on mobile devices such as phones and tablets.
From a technical perspective, this update is supposed to signal that a webiste is mobile ready, mobile friendly, and that the site should be ranked higher than other sites that may not be mobile friendly. If your site is already mobile compatible, there should be little to no change for you.
It’s worth noting that this latest update looks at your site on a page by page basis. If your front page is updated, but not other sections, then you might be penalized. If you’re uncertain about how your website measures up, ask us about a no-obligation audit. We’ll be able to identify if your site needs to be udpated so that it will comply with the latest updates, and if you like, we can also do the work.
You might have heard of the term “Mobilegeddon” last year. Some people in the SEO world have dubbed this “Mobilegeddon 2” but we think that’s a bit much. This is what we would consider a minor update, whereas the one last year was major.
In addition to having your site mobile friendly, what’s the last time that you checked your links? If you have links that don’t go anywhere (also known as “dead links”) your site may not be viewed as favorably as it should be. There are numerous tools and services available to do link checking, and is also a service that we offer.
Along with links, be sure that you have an updated Google + listing, and that it’s verified. Along with that, you should be sure that you have a LinkedIn, Facebook, Twitter and possibly Pintrest account. Did you know that more and more, Google, Yahoo and Bing are looking for social signals? Think about it – any real business is going to make sure that customers can find and interact with them – and social accounts are the “proof” of this.
Have questions or need help? Want to make sure that your company, business or brand can be found online? Give us a call to find out how we can help your business grow in 2016.