New Client!

production company los angeles

New Client! 

Been a long time since we’ve posted a blog.   We are here to change that.
We’re excited here at 01. 
We just landed a new client.

Our phone rang a few weeks ago and it was a Los Angeles number that we didn’t recognize.  Normally we just let those calls go to voicemail, but this one sort of felt different. We picked up the phone and a nice sounding gentleman named Spencer introduced himself and explained that he was having a really hard time finding a marketing and SEO company in Los Angeles that could produce results and didn’t cost an arm and a leg. 
After talking for nearly an hour, we decided this sounded like a match. 

 Karthik Barnabas is a former club promoter and he has done a boatload of video work before joining us here at 01.  He was giddy like a little kid when we told him we were going to move forward on this project.

How Did You Find Us? SEO of course 😉

We always like to ask our new clients the question: How did you find us ?
He told us he started looking around for SEO companies in major cities and he found us through a recommendation off of Facebook.  

We have changed our process and really tried to listen to our clients and really learn about their business as much as we can. Needless to say, Karthik was super excited to be on the initial discovery phone call.  

About Our Client

 Our client is a video production company in Los Angeles.  As you can imagine, we were a bit intimated in some ways to take on this client given that we would be competing with the likes of Miramax, CBS, FOX etc. No big deal right ?  HA!  We were very upfront with the client and let them know that we have outranked Amazon in the past, but it will take a bit of time and it would take a bulletproof strategy to knock off the heavy hitters in this space, especially given that Los Angeles is the hot bed for production companies, music video production and production companies in general.  

Our Initial Approach.

We had multiple planning meetings and decided that we would use our tried and true local business ranking system.
1) The on page SEO of this site needed massive amounts of work. Things like the title tags being too long, broken links all over the place and oversaturated keyword pages. 
The company name is Sprinity Productions.  In the name itself is a keyword “productions”.  So, in the course of looking at the site we noticed there was a whopping 84 mentions of the word “productions”. Needless to say this was one of the major reasons why the site was stuck on page 4 for terms like “video production” “music video production” and “film production”.   

2) Keyword cannibalization.  The former SEO agency tried to pack all the keywords. ALL OF THEM on every page. 
We have seen this before and its a mess to untangle this type of thing.  What we had to do, was break out the big monster pages into a traditional SEO silo
What this does is makes it easier for Google to understand what your site is about and it also makes it a hell of a lot easier for the user to navigate through your site. 
So instead of one monster page that had video production, production and music video production all on the same page, we broke them down into individual landing pages.  We also moved the projects into a blog page that updates on the home pages as well.  Check it out here to see how we did this. 

3) Finally, we went in and re-sized most of the images.  The bane of inheriting a site from an Ad Agency is they tend to upload print quality sized images to the website. 
For example, one of the images we saw was nearly 5000 pixels wide and made the site speed checking sites like Pingdom, GT Metrix and Google Site Speed nearly choke. 
We resized them using Photoshop and then also used our favorite WordPress plugin SmushIt. to ensure if the client decided to upload images themselves they would at least be optimized in some fashion. 

 

In Conclusion:

Its going to take awhile, but we’re excited to be working with Sprinity Productions Company.  Stay tuned to see what we can do. 
In the meantime, here is some of their video work for your enjoyment. 

<iframe width=”1132″ height=”637″ src=”https://www.youtube.com/embed/d7Rty4wB2NM” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

 

 

 

Know Your Audience

Local seo expert

There are a lot of SEO firms and marketing firms that get really hung up on rankings and data.  Sure its great to rank your client both for business reasons as well as ego reasons. Let’s face it, its fun to Google a search term and see a website that you worked on performing really well in the SERPs.

BUT

At the end of the day, there is a human being interacting and using your website or viewing your social media feeds.  Now, lately here at 01MG we have been working with and observing a pretty wide sample of websites, LinkedIn posts, Facebook posts and Instagram posts.  By far the most egregious violations are happening on Instagram, and more specifically when an oral surgeon, prosthodontist or dentist is running the account.  And by running the account, we’re talking about taking pictures during live surgery events.  This is great if you are simply trying to document your work as a surgeon or you are a clinical teaching facility.  Real shots of real surgery procedures and in some cases video can be invaluable when it comes to training soon to be dentist.

Now here is where the problem comes in…Typically a dentist or oral surgeon that has a well established practice “gets used to” the blood and guts as it were. Over the years they become desensitized to it and its no big deal to them and they don’t find it shocking or gross.  Just another day in the office.   Again if you are using Instagram to document your work, share with your colleagues, get critiques from other professionals or as a teaching tool, its a great medium. If you want to browse through dental surgery images, there are websites like this one, that are specifically devoted to these types of images.

Instagram is great because:

-You can get a large amount of exposure.
-Its super easy to use
-Its immediate both in posting and feeback
-Optional videos, stories and polls which can be really valuable in building your brand.
-Go forth and build your tribe of followers. Get them to love you and then sell stuff to them 😉

professional dental SEO

Now the part about knowing your audience.

If you are a dentist, oral surgeon, prosthodontist, endodontist or basically anyone who deals with potential blood in the mouth ,

STOP POSTING PICTURES LIKE THESE
(WARNING GRAPHIC PHOTOS)

dental procedures

oral surgeon

The takeaways:

There is a large portion of society that has dental fear and dental anxiety.  By posting images like the ones above (sorry had to do it to prove the point) you run the risk of seriously damaging your practice and losing potential patients to your competition that is taking a much softer, more human centered approach to marketing.  In some ways your dental website is the 1st appointment with your patient.  If you scare them off, they will click on the next website until they find one that makes them feel at ease enough to pick up the phone.  Read this again, because its important:  posting bloody or “scary” medical pictures is damaging your practice.

Here are three examples of  dental practices from vastly different areas of the country doing a good job.

1. Black Hills Area Dental: 
They are great example of how to build an approachable website.  They are a Rapid City Dentist who can handle just about any dental need you may have.  Look at their landing page, not a single picture of dental instruments or the inside of a mouth.  The site is inviting, welcoming and makes you want to call them.

2. Perfect Smiles Dental:
If you do a search for “dentures and partials lenexa” you’ll get a pretty heavy dollop of  images of the actual dentures themselves and in some cases gross images of them being installed. When people are choosing a prosthodontist or a specialists, they want to know more about the person doing the work and what they will look like when its done.  They don’t care, nor do they want to see everything that goes into it.  Just make their smile look good and make them comfortable.

3. Kevin Sands – Beverly Hills Cosmetic
This is the mecca for cosmetic work.  The potential client base is the Hollywood elite.  They have the need, the funds and the desire for privacy. 1st impressions here are ultra important to gain trust, make your potential patients like you and ultimately pick up the phone or have their assistant pick up the phone and call.  In Beverly Hills, the stand out to us is https://www.90210dentist.net.   Its a sexy website, well built and not a single instrument or procedure picture on the site.  Well done!

Hopefully this helps and you can gain an edge over your competition.
Pay attention to what you post. If you aren’t sure, ask someone who is not in the medical field.  If they cringe or make a face when scrolling through your feed, then you are probably doing it wrong.

Until next time 🙂

Tap…tap….tap…Is this thing still on ?

mobile SEO

SEO UPDATES FALL 2017 and More

Man, we have been REALLY REALLY BAD about blogging. We have put ourselves in blogger jail and will promise to do better in the future.

Anyway.

What’s shaking in SEO World in 2017?
Here is our late summer, early fall breakdown on what we know so far. Our spidey senses are tingling and we believe there will be some sort of Google algo update roll out here in the next few months in addition to the live AI updates they have running pretty much 24/7. We have a love hate relationship with Search Engine Journal, so take that with a grain of salt when it comes to us linking to one of their articles. You can be damn sure we’re adding a nofollow link to this lol.

Local SEO

Anyhoo.

Unless you have been living under a rock, you’re aware that Google now has two separate indexes for mobile and desktop. According to SEJ, they claim its giving mobile the priority. We’re not fully sold on that yet. We think its about 50/50.

So what does this mean for you as an SEO ?

 You absolutely must have a mobile friendly website. We would go so far as to say you need a mobile designed website.  In the past and we still see some of it today, people are making websites that technically pass Googles Mobile Friendly test, but still have an absolutely horrible user experience. Don’t be that guy.  Find a solution that not only works on mobile, find one that works really well. There is a bit of a learning curve and a departure from traditional web design when it comes to what is good and what is not so good.

Now its show and tell time.  We really try and avoid calling people out, but for the sake of demonstration, we need to show you some links to illustrate the difference between something that “works” on a mobile vs a site that performs well on a mobile device.

FIRST THE BAD:
We don’t know much about this company other than it looks like they do USB sticks, duplication and that type of thing.  Their desktop site is not great…not the worst of what we have seen out there, but where this really falls down is on the mobile side of things.  This site will technically “pass” the mobile friendly test, but that’s where we think it stops.

1) The buttons are really small.
2) The buttons are way too close to each other.
3) Its unclear what the function of the buttons is?
4) Wall of text.
reproduction services
This site pretty much checks all the boxes on what not to do for a mobile design. It looks a bit like its taking a nod from some early Apple GUI designs, but it still misses the mark.  Check the site for yourself on a mobile.  Magtek.net


NOW FOR THE GOOD
We have recently delved into the dental marketing space, hence the radio silence on our part. We have been working with a dental marketing company out of Kansas City called Breakthrough Dental Marketing. These guys specialize in marketing for dentists and they are good…really good. What separates them from the rest of the other dental marketing firms out there is they have a dentist on their advisory board. He’s giving them insight that most companies don’t get.  One of their first clients is a dentist in Lenexa, KS. Lenexa is a suburb of Kansas City proper but its on the Kansas side of the state.   Dr. Kelly Bridenstine is the owner of Perfect Smiles Dental Care.  When we have interacted with him, he seems like the proverbial dream client. He understands marketing, he understands SEO and its value.  He had a pretty decent website built by one of the corporate medical website companies out there.  For a long time he was ranking really well because he was consistently getting reviews and had a really nice backlink profile.

Then mobilegeddon hit.  It took awhile, but Google finally ended up penalizing his website for not being mobile.  He got rid of the corporate managed website and had a different firm build his site.

It excels now because
1) Its mobile and works really well on a mobile device.
2) It’s responsive.  It looks good no matter what you are viewing the site on
3) It has a mobile specific view.  A lot of the visual elements are removed when its in mobile mode.
4) It has clear driving directions and a very clear call now button on the site.

His SEO company is steadily regaining his rankings for terms he was once #1 for.  4 to 5 years ago he was absolutely dominating for search terms like “cosmetic dentist”  “sedation dentist” and “teeth whitening“.  His rankings slipped but now that he has a well done site, they are slowly coming back.

mobile SEO

The take away?  Mobile = good.  Not Mobile = bye bye.

Stay tuned….we’ll address site speed in our next post and also talk about map embeds. We have some ninja stuff to show you.  For a sneak peek, check this map below:

Small Business SEO Tips

KansasCity-Plumber

Improve Your Local Search Presence

If you’re a small business owner, and especially if you are working to get visible in your city, odds are that you’ve heard of the term Search Engine Optimization, also known as SEO. What does that mean exactly? It’s making your website search-engine friendly, so that when people are looking for your brand, products or service, you can easily be found. SEO is a very challenging and technical skill to acquire that is best left to professionals. Think of it this way – you don’t hire your house painter to work on your car engine do you? When an SEO company is doing is job for you, and doing it well, they’ll take certain steps to ensure that your website is well written, has lots of high quality, original content, and gives all three major search engines what they’re looking for. The big three search engine companies are of course Google, Yahoo and Bing. Generally speaking, what works well on Google will work well on other sites, so ask your SEO company to focus on making your company’s website Google compliant.

The main page of your company’s website should have a clear explanation of who you are, what you do, what products you offer, and what your hours are. Be sure that you have your Email address and full phone number, including area code, clearly visible on the top of your page. For an added bonus, ask your SEO company to include your address and place it in Google Maps. For example, there is a men’s groom business in Leawood, Kansas that has their location embedded in Google Maps. You can see an example of how they did this correctly by looking at their site listing here: http://thegentsplace.com/locations/leawood-ks: that red pin that you see on the Google map was placed there by the business and then verified by Google so that they know it’s a real and legitimate business. Instead of taking anyone’s word about a business listing, it might surprise you to know that there is a human being that verifies each business entry so that they know it’s a valid location and address.  When doing a map listing, you should also include some good quality photographs from outside or from across the street that displays the front of, or the most prominent looking angle of your establishment. And don’t worry, the photographs don’t have to be done by a professional. No need to hire an expensive photographer for this task. Most modern smart phones have cameras that are good enough for what we’re working to accomplish here. So, use that phone to snap a few pics and use those when creating your Google Maps listing. It will show that you are a real business and your account and addition to the maps should be approved in short order.

More Ways SEO Can Help

Another way that you can have your SEO company make sure that you can be found, that your customers understand how and where your business operates, and that the big three search engines understand your particular company well is to include services areas. Service areas will define where your business operates out of, how far it will travel, etc. For example, if you’re a painter, and you’re located in Milwaukee, Wisconsin, you’d do well to let potential customers know how far away from the city you’d be willing to travel, if at all. A great example of quality SEO work done to a website, showing the service areas can be seen at ColorWheel Painting. They have a map, and how the various service areas they work in. You can see how they did this by clicking here:

http://www.remodelandpaint.com/Milwaukee-Painting-Contractors/Service-Areas.

ColorWheel Painting

Another example would be if you are a plumbing company, and you were to tell people the cities and towns that you will come to from a major metropolitan area. A great example of this is a company that is located in Overland Park, Kansas. This plumbing company must have a great SEO agency because not only do they let potential customers know about all of the different services they offer, but they have done a fantastic job of showing all of the cities that surround Overland Park and Kansas City, Missouri that they will travel to for service. For example, they’ve even gone to the trouble to talk about a very small suburb that goes by the name of Martin City. That city is most famous for being home to one of the best BBQ joints around, but they also have a growing residential population. And with residential homes you can be sure that there is plenty of plumbing work to go around.

 

Not only do they discuss what services they offer, but they also let you know some information about area, so it’s informational as well as educational.

When it’s all said and done, make sure the SEO company that you’ve chosen to work with will accurately represent your company, services and products. The better job of “painting a picture” of your company that you can do online, the better the chance you have of connecting with your potential customers and letting them know what you’re all about. And if you do a good job of that, Google will reward you by ranking you higher in the search engine than your competition. It’s generally assured true that the the big G is the leader, so if you do things right with them, you should see similar results when people search for your business in Yahoo and Bing.

Local SEO

EDIT: We found a nice little video that has some good tips as well.

Doing it and Doing it and Doing it well.

We’re referencing this old school video in this post.

 

OK What the hell are you guys talking about here?

We found another site that gets it, they are doing it, doing it and doing it well.
Here’s why.
This site is  for a Sports Performance Training Company based out of Lawrence Kansas.   Ok..cool but what’s so special about it?
1) Their on-page SEO is some of the best we have seen in the industry.  For the search term “Sports Performance Lawrence Kansas” they dominate the 1st page.  This is a smaller company with a fairly new website. They are out ranking some heavy hitters like Lawrence Memorial Hospital and some other companies that have been in business for longer than the Athletic Strength Institute.
2) They are not only dominating the local space in Lawrence, they are starting to make a foot print in the next largest city over…Kansas City.

This is all well and neat, but how are they doing this ?

Full transparency here.. this is some drunken master SEO analysis but here is why we think they are dominating this space.
1) As we said earlier their on page SEO is amazing.

2) Keyword Research. These cats have obviously spent a lot of time analyzing the space and checking out their competition,

3) They have an over arching locations page.  Visit their site and under the facilities tab, they have a service area link.
sports performance service areas kansas city 4) Each one of these location pages has its own map and its own location specific page built out.

See how they have 4 separate pages for the 4 separate keywords they are trying to rank for ?
e.g.
Sports Performance Overland Park
Sports Performance Lenexa
Sports Performance Leawood
Sports Performance Olathe
and
Sports Performance Kansas City. 

5) Social Media. This personal trainer is a beast. Check out all of their social profiles from their website. Look at the volume of posts they put out on their Facebook Page.

We always like to give kudos to KC SEO Companies that are doing clever things.
These guys are definitely doing it and doing it and doing it well .

 

We’re gonna keep an eye on this one and see how it plays out over the next few months. We think there are going to be big things happening for Athletic Strength Institute.

Kansas City SEO Experts

Kansas City seo

Local SEO is very important for those looking to attract local consumers to their site. Getting specific helps lock sales better than anything else when it comes to gaining an appropriate audience that can make a business succeed.

There are certain things a business website can do in order to ensure the search engines will display a local location. Whether it’s Kansas City or any other city and state, the information below is relevant universally. Contact us or keep reading for some of the most pertinent strategies:

City and state in title tag – The title tag represents the title of a particular page. We see it whenever we mouse over a tab. This is the first block of text search engine robots see when they search and index your page. Using appropriate keywords which reflect the content contained on the page, as well as the city and state where the content can be ordered from, is of extreme importance. Make sure your html is coded properly in order to reflect this.

Important SEO Factors

City and state in H1 or H2 heading – Depending on how you have your blog or site set up, the name of your city and state should be presentable in either the page’s H1 or H2 tag. This is the second place the search engine robots look in order to gauge the value and SEO information of the page.

H1 or H2 heading

City and state in content – The city and state which is to be indexed and targeted must be in the content body. Without making the text sound robotic, 2-4 times would be recommended.

City and state in meta description – All articles, blog posts, etc, must have a meta description in the header area of the html. Search engines need a summary of what the content on a page is about. With a city and state like Kansas City, Missouri in the meta description, local SEO for that area is much more attainable.

meta-description

Add an embedded Google Map – Google Map has become very helpful to businesses looking to optimize themselves locally for the search engines. Embedding a map must be done properly, however. The map cannot just point to your address. It must point to a business’ Google Plus local listing.

kansas_city_mo

Local Search Optimization is Simple

Optimizing a site locally for the search engines isn’t difficult to do. It takes some work and some knowledge of html and other coding sometimes. If you don’t feel comfortable taking that on, hire someone who knows what they’re doing. Be sure to tell them exactly what you want. Before long you shouldn’t have a problem getting Google and the engines pointing to your business in Kansas City – or anywhere else on the planet!