Small Business SEO Tips

KansasCity-Plumber

Improve Your Local Search Presence

If you’re a small business owner, and especially if you are working to get visible in your city, odds are that you’ve heard of the term Search Engine Optimization, also known as SEO. What does that mean exactly? It’s making your website search-engine friendly, so that when people are looking for your brand, products or service, you can easily be found. SEO is a very challenging and technical skill to acquire that is best left to professionals. Think of it this way – you don’t hire your house painter to work on your car engine do you? When an SEO company is doing is job for you, and doing it well, they’ll take certain steps to ensure that your website is well written, has lots of high quality, original content, and gives all three major search engines what they’re looking for. The big three search engine companies are of course Google, Yahoo and Bing. Generally speaking, what works well on Google will work well on other sites, so ask your SEO company to focus on making your company’s website Google compliant.

The main page of your company’s website should have a clear explanation of who you are, what you do, what products you offer, and what your hours are. Be sure that you have your Email address and full phone number, including area code, clearly visible on the top of your page. For an added bonus, ask your SEO company to include your address and place it in Google Maps. For example, there is a men’s groom business in Leawood, Kansas that has their location embedded in Google Maps. You can see an example of how they did this correctly by looking at their site listing here: http://thegentsplace.com/locations/leawood-ks: that red pin that you see on the Google map was placed there by the business and then verified by Google so that they know it’s a real and legitimate business. Instead of taking anyone’s word about a business listing, it might surprise you to know that there is a human being that verifies each business entry so that they know it’s a valid location and address.  When doing a map listing, you should also include some good quality photographs from outside or from across the street that displays the front of, or the most prominent looking angle of your establishment. And don’t worry, the photographs don’t have to be done by a professional. No need to hire an expensive photographer for this task. Most modern smart phones have cameras that are good enough for what we’re working to accomplish here. So, use that phone to snap a few pics and use those when creating your Google Maps listing. It will show that you are a real business and your account and addition to the maps should be approved in short order.

More Ways SEO Can Help

Another way that you can have your SEO company make sure that you can be found, that your customers understand how and where your business operates, and that the big three search engines understand your particular company well is to include services areas. Service areas will define where your business operates out of, how far it will travel, etc. For example, if you’re a painter, and you’re located in Milwaukee, Wisconsin, you’d do well to let potential customers know how far away from the city you’d be willing to travel, if at all. A great example of quality SEO work done to a website, showing the service areas can be seen at ColorWheel Painting. They have a map, and how the various service areas they work in. You can see how they did this by clicking here:

http://www.remodelandpaint.com/Milwaukee-Painting-Contractors/Service-Areas.

ColorWheel Painting

Another example would be if you are a plumbing company, and you were to tell people the cities and towns that you will come to from a major metropolitan area. A great example of this is a company that is located in Overland Park, Kansas. This plumbing company must have a great SEO agency because not only do they let potential customers know about all of the different services they offer, but they have done a fantastic job of showing all of the cities that surround Overland Park and Kansas City, Missouri that they will travel to for service. For example, they’ve even gone to the trouble to talk about a very small suburb that goes by the name of Martin City. That city is most famous for being home to one of the best BBQ joints around, but they also have a growing residential population. And with residential homes you can be sure that there is plenty of plumbing work to go around.

 

Not only do they discuss what services they offer, but they also let you know some information about area, so it’s informational as well as educational.

When it’s all said and done, make sure the SEO company that you’ve chosen to work with will accurately represent your company, services and products. The better job of “painting a picture” of your company that you can do online, the better the chance you have of connecting with your potential customers and letting them know what you’re all about. And if you do a good job of that, Google will reward you by ranking you higher in the search engine than your competition. It’s generally assured true that the the big G is the leader, so if you do things right with them, you should see similar results when people search for your business in Yahoo and Bing.

Local SEO

EDIT: We found a nice little video that has some good tips as well.

Holy Weebly Batman

catastic weebly

Weebly, the Good the Bad and The Weebly

We could go on and on about why you shouldn’t use a free web builder, but we’ll save that for another day.
There are so many things wrong with free web builders, that we don’t feel like re-hashing what was has been written about many times on the web.  Our friends over at The Kansas City SEO Group have a good blog post on this. We suggest looking it up and giving it a read.

Sometimes when we get bored at the office, we troll around the web  doing research and just poking around.  Every once in a blue moon, we stumble across a site that is really well done on a really shitty platform.  We try to avoid naming names, but we’re talking about the good ole Weebly boys.  Wix and the host of others are not without sin, but for this example we’re talking all things Weebly.

Ok, so what’s the point of this post other than an excuse to post a really old meme?

Every once in awhile you run across someone who actually put some time and effort into making a crap platform look good.   We were doing some research on cat odor and cat odor remover and we stumbled across this site for a cat odor product.

Its a rare stand out in the sea of bad Weeblys.
And…here’s another bad meme. We are up to 2 bad memes now for those of you keeping score at home.

What makes its so much different that your typical Weebly site ?
Well, thanks for sticking around people, because we’re gonna tell you.

1) Template Choice: They chose a minimal template and didn’t try and get too crazy or superfluous with the design choices. Its got a straight forward and very clean magazine style layout.

2) Website Sections: They have sections built out that “good websites” all have.  Terms and Conditions and a Privacy statement. They even went so far as to have a very subtle cookie acceptance pop up on the bottom of the page.
There is an opportunity for a high five meme or a Fast Times at Ridgemont High image here, but we won’t go there.

catastic weebly

3) Social Sharing Buttons: They included social sharing buttons. This may not seem like much, but its fairly involved to integrate it into your Weebly site. Trust us, we have had to do this. 🙂

4) Testimonials.  They went the full nine yards and incorporated a testimonial slider on their Weebly site.  This is somewhat like putting lipstick on a pig, but in this case it definitely helps dress things up. When it comes to these free websites, the more things you can do to make them look like a “real” website the better off you’ll be.  This is another instance where it took some effort and thought to include this in the website

5) Links. They have a nice internal linking approach. Although its a smaller site, its the subtle little touches like this that will really help your SEO footprint and your SEO potential in the eyes of the almighty Google.  Additionally they have some outbound authority links which is another ranking factor that will help.

It looks like they have not yet upgraded to the paid version of Weebly because the site still has the “Create A Free Website” and “Powered by Weebly” in the footer of the site   But we suspect because they have included a video that they may be indexed. Based on how well this site is built, it would not be surprising at all to see this ranking for something like “cat odor eliminator” or “cat urine remover” “get rid of that cat smell” or something that the effect.  We are going to have our VA keep an eye on it just to see if it pops up somewhere in the SERPs.

We know this post may seem slanted negatively against free website builders…which it is.  You should always hire a professional design firm,  BUT that being said, we do feel it is our responsibility as Deputy Sheriff of the Internet to highlight sites like this that are at least trying to make a crap platform look decent and offer a good user experience.

To whomever was tasked with building that Weebly, well done you sombitch.

Benefits of Interactive Internet Advertising

Benefits of Interactive Internet Advertising

If you want something new for the purpose of promoting your business, then you should try interactive advertising. Put yourself in the shoes of your customers and imagine what you will like in this advert. Or if it is something interesting to watch what makes it so? With these questions freshly in your mind, you can formulate a strategy.

Right content flow

In the first place, what is search engine optimization?  Each day, most internet users use various search engines like Google, Yahoo and Bing to find some answers to some questions. And thousands or perhaps millions are likely to ask for services and goods that you sell. Therefore, you must have a way of making your business site visible when internet users search for queries that relate to your services and products. You can join an SEO group such as The Kansas City SEO Group or ask the content provider of your choice to create for you a content constant flow that is appropriate for your strategy. Remember that luring more visitors to your website is among the most important steps that you can take to realize instant benefits in your online business.

The most crucial aspect of your SEO strategy is to understand the words that are used frequently and do indicate some interest as far as your products are concerned. Kansas City SEO Group among others suggests some pointers that help you learn the significance of interactive advertising in a much better way:

  • Interactive marketing actually lures visitors from all walks of life.
  • There are various interactive media such as multimedia tools, visuals and audios that are used to display thoughts, these attract the viewers attention, motivating them to tour your store and make some purchase.
  • Once a visitor sees your ad, you can get their response almost immediately. It is, therefore, necessary to make the much-needed changes in your promotional drive and cobble it together.

Learning their desires and behavior

You can easily learn about customers’ behavior and desires through interactive marketing. Thus, in case you wish to launch new products in the future, then you can easily promote it based on the customers’ desires as well as their behaviors.

Economical

Interactive advertising is a very economical method of promoting one’s business. It can be used to promote ideas via the appropriate catchy punch lines and medium. Therefore, you can utilize your budget for any other products promotion aspects.

Improved sales

A great interactive advertising drive can improve your sales and can be widely applauded by customers worldwide. Sometimes, it is seen as a tool for interpersonal communication to clients. To understand more about interactive advertising, seek the help of such SEO experts as The Kansas City SEO Group. Such people offer a broad range of services including and not limited to interactive internet advertising, social media optimization and content creation.

Kansas City SEO Experts

Kansas City seo

Local SEO is very important for those looking to attract local consumers to their site. Getting specific helps lock sales better than anything else when it comes to gaining an appropriate audience that can make a business succeed.

There are certain things a business website can do in order to ensure the search engines will display a local location. Whether it’s Kansas City or any other city and state, the information below is relevant universally. Contact us or keep reading for some of the most pertinent strategies:

City and state in title tag – The title tag represents the title of a particular page. We see it whenever we mouse over a tab. This is the first block of text search engine robots see when they search and index your page. Using appropriate keywords which reflect the content contained on the page, as well as the city and state where the content can be ordered from, is of extreme importance. Make sure your html is coded properly in order to reflect this.

Important SEO Factors

City and state in H1 or H2 heading – Depending on how you have your blog or site set up, the name of your city and state should be presentable in either the page’s H1 or H2 tag. This is the second place the search engine robots look in order to gauge the value and SEO information of the page.

H1 or H2 heading

City and state in content – The city and state which is to be indexed and targeted must be in the content body. Without making the text sound robotic, 2-4 times would be recommended.

City and state in meta description – All articles, blog posts, etc, must have a meta description in the header area of the html. Search engines need a summary of what the content on a page is about. With a city and state like Kansas City, Missouri in the meta description, local SEO for that area is much more attainable.

meta-description

Add an embedded Google Map – Google Map has become very helpful to businesses looking to optimize themselves locally for the search engines. Embedding a map must be done properly, however. The map cannot just point to your address. It must point to a business’ Google Plus local listing.

kansas_city_mo

Local Search Optimization is Simple

Optimizing a site locally for the search engines isn’t difficult to do. It takes some work and some knowledge of html and other coding sometimes. If you don’t feel comfortable taking that on, hire someone who knows what they’re doing. Be sure to tell them exactly what you want. Before long you shouldn’t have a problem getting Google and the engines pointing to your business in Kansas City – or anywhere else on the planet!